Ethnic tourism is the important way of promoting China’s economic development in minority areas, rational exploitation of national tourism resources, protection of the authenticity of the folk culture, is the important measure for achieving sustainable development of ethnic tourism.

　　In recent years, some to drive the local economy through tourism development of ethnic areas have made great achievements. Known as “China summer” 2007 in Xining City tourism revenues exceeded NT $ 3.13 billion, achieving a new record. Tibet tourism has created a one-month revenue up to the end of August 2009 the record $ 1 billion, which is the highest level in the history of tourism in Tibet. These popular phenomenon of the tourism industry in ethnic areas and the current national tour in the tourists a better view of closely related. National tour was a much respected visitors, from an academic point of view this is the human desire for foreign culture and driven by novelty. Despite the current rapid momentum in the development of national tourism, but we have to pay attention to appear in the national tour of a serious problem—the national tourism development.

　　1 national sustainable tourism-related research.

　　Many scholars are doing in-depth research on national tourism, with more anthropologists on the national tour of research results. Valene.Smith is first to national tourism Xia defined of scholars, he think “national tourism: marketing such of tourism, main is to local ‘ singular ‘ of and the usually for exotic of national customs for features”, its representatives is hosted and tourists: tourism Anthropology under, author in the book in the description has many economic social development backward of national, and these national area development tourism of guest relationship and on local culture, and community residents life of effect. Internationally renowned experts on anthropology of tourism research, Professor at the Hebrew University of Jerusalem Erick Cohen definition of ethnic tourism is “against political, society does not fall entirely on the country’s dominant ethnic group of people, because of their ecological or cultural characteristics or uniqueness of the tourism value and a range of sightseeing. “Cohend is the South-East Asia by the representatives of: the national tour. This shows that the cultural characteristics of the tourist destinations of the two experts, the uniqueness of the minority as the national tour of the substantive points. I believe national tourism refers to natural ecological characteristic and unique culture of various types of tourism development in minority areas.

　　With the advent of the information age, technology advances, in the 1950 of the 20th century and faster pace of development of human society. Changing technological advances making human development face a surge in population, energy crisis, issues such as environmental pollution, resource depletion, ecological imbalance, in this case the concept of sustainable development thinking has emerged.

　　Sustainable ideas first seen in John F.Kennedy1961 years in speech “our task is like our ancestors did in the era of wealth and beauty of nature, without prejudice, on to our descendants. “Rome Club published a major report of 1972—the limits of growth greatly aroused the people concern on this issue of development and environment issues, the core ideas of the report is: economic growth will inevitably lead to global environmental degradation and social disintegration. Ultimately people have thus reached a unanimous conclusion: only on development to be adjusted to keep the economy can continue. That is to give full consideration to end dependence on natural resources for development. In the late 1980 of the 20th century, World Commission on environment and development under the leadership of the Chairman of the Gro Harlem Brundtland, has published this report our common future, the report was first explicitly proposed a definition of sustainable development, “refers both to meet contemporary requirements for sustainable development, and not on the ability of future generations to meet their needs against development. ”

　　From the above “national tour” and “sustainable development”, these two concepts can be “sustainable development of ethnic tourism” boils down to meet the needs of contemporary people in minority areas at the same time, without prejudice to the future generations to meet their needs for minority areas, and the possibilities for tourism development.

　　2 national problems in the sustainable development of tourism in our country.

　　Has been subject to such factors as geography, history and culture of minority nationality areas, and its developed industry mainly dominated by agriculture, in order to change the situation of poverty and backwardness in minority areas, many Governments will be supported as a pillar industry of tourism in minority areas and cultivation, Fenghuang, Yunnan Lijiang area, such as the development of tourism was a great success. However, the national tourism development in minority nationality regions there are 3 insurmountable difficulties, had an impact on the sustainable development of the industry.

　　① in ethnic areas of poverty limits the amount of capital investment in tourism, scenic development, infrastructure construction, rely mainly on the introduction of foreign capital. Local residents due to restriction of capital and knowledge technology, can only engage in some simple reception, as a form of cheap labour to be involved in the local tourism industry, and really get huge profits are those arising from the national tour of foreign investors. Nature of the pursuit of profit maximization is a businessman, coupled with lax government supervision, resulting in many destructive to the environment, and dissatisfaction with the resources of the predatory exploitation of the local populace. Raised this phenomenon is mainly tourism enterprises, local governments, local inhabitant income distribution problems. And interest groups prevailing conflict is difficult to reconcile contradictions, will certainly not conducive to social stability problems caused by the development of tourism, national travel and tourism will pose a serious threat to overall social and economic development.

　　② the excessive commercialisation of traditional culture. Tourism development leading to commercialization of national traditional culture of philistinism, stage, and the spread of degradation of cultural values, but also impact the traditional moral concepts and values.

　　③ lose connotation of folk traditions of nationalities. Ethnic tourism is essentially a commodity exchange, and is of value. In order to achieve higher profits, excessive commercialization of tourism products in many places on national culture, national culture towards over-exploitation of false, distorted, distorted transplantation culture, led to the national culture of vulgarization and superficial. Such as Guizhou Huangguoshu Pubu surrounding “sorcerer drama” adaptation, makes local troupe to be Chinese and foreign tourists, at the invitation of improvisation. These activities when this traditional Festival performances, in a certain sense, said to have split the nature of folklore itself. Folk culture of the “original” disappears, greatly reducing the value of resources.

　　Disappearance of traditional culture to will gradually lost market share of the national culture, national tourism falters, will also be a serious threat to the sustainable development of ethnic tourism.

　　3 national measures for the sustainable development of tourism.

　　The concept of sustainable development of ethnic tourism is in view of the above 3 questions, solve the problem of negative impact on the national tour.

　　① against tourism interests distribution imbalances, in coordinating the various interest groups on ethnic cultural resources of value identity conditions, greater community participation in tourism development. Community participation is the important guarantee for the sustainable development of national tourism, community participation to reunification and maintain the national culture, strengthening national identity. To enable downlevel ordinary people to become contributors, developers and beneficiaries of national tourism development, local tourism development to benefit ordinary people, avoid travel distribution imbalances became restricted factors of sustainable development of ethnic tourism benefits.

　　② apply market rules and reasonable development of ethnic tourism resources to prevent excessive commercialization. For national tourism destinations in degradation of cultural commercialization, philistinism, and traditional values, we have to use market economy means to protect the development of national culture, economic development to raise awareness of local people to protect the local culture, recognizing the value of national culture. At the time of development of national culture resources to learn the essence and dross, visitors to show in this cultural “beautiful” side, while on the core elements of the national culture and historic culture by means of legal protection, and development of the local culture.

　　③ dig folk connotation, abandon the hypocrisy of folk-custom content. Ethnic performances on the stage is not a true reflection of the national customs, can be called the false testimony of folk, in pseudo-folk is to some extent on desecration of the national culture and national beliefs. As yongning motorcycle shuttle people matriarchal family in the of House, within has men, and female in the column, this not only is family of symbol, is women by respect of flag, homes this stood other column, on not like motorcycle shuttle people of House has; and as Northeast Oroqen of dwellings building, is five or six parallel was of “pinch Luo child”, they Zhijian is cannot before and after arranged of, causes is room Hou has for God tree, people is not casually see God of. In the mining folk culture, rough to abandon those distorted in the process of cultural, clear the hypocrisy of folk customs, restore real connotation of national culture, promote the healthy and orderly development of folk activities. The only way to effectively contribute to the protection and development of national culture and meet the needs of the sustainable development of tourism.

　　References:

　　[1] Li Hong, Li Wei. On sustainable development of ethnic tourism destination [j]. Journal of Yunnan Normal University, 2010,42 (1): 130-136.

　　[2] Zhang Xingzi, Guo Huiguang. Ethnic tourism and the concept of eco-tourism for sustainable development [j].

　　Yunnan environmental science, 2003,22 (4): 5-8.

　　[3] Deng Yongjin. Main measures on national strategy for the sustainable development of tourism and [j]. Journal of Yunnan nationalities University, 2010,27 (2): 62-66.

The Chinese nation has a history of 5,000 years of civilization, and had in this land of precipitation made an contribution in various areas of the Chinese nation spirit. Hebei province also has a long history, with such a host of celebrities and historical legends of ancient history. This article from the three main areas: ancient celebrity of the existing cultural attractions, you can learn from successful example of cultural development of ancient celebrities and celebrity culture in Hebei province tourism development planning, discussion on development prospects, improve the quality of celebrity culture tourism development.

　　Today’s era of growing economic development, people have more and more time concern culture, TV media disseminating traditional culture with popular Lecture Room program exists, demonstrated the public’s interest in traditional culture itself. 2011 China cultural tourism year, people in leisure time, not only concerns the natural landscape, but increasingly care about the cultural connotation of tourism itself. Original culture tourism resources in tourism is very important to the development of the various provinces and cities economy under the economic status of the source of, creating effect of celebrity culture, further enhancing urban brands, becoming an important development for cultural tourism in many urban development.

　　In such an atmosphere of cultural tourism, better create cultural tourism brands, for cultural promotion is of positive significance for tourism of the province as a whole. For combing of the ancient celebrity culture resources in Hebei province, explore, plan, for our further development, improve the quality of ancient culture of celebrity is of positive significance.

　　1 Overview of the ancient culture of celebrity tourist attractions in Hebei province.

　　Hebei province has legend from the period of the Yellow Emperor period, ancient experience 5,000 years of civilization. Baoding, and Cangzhou, and Qinhuangdao, and Tangshan, and Chengde, and Zhangjiakou, and Langfang, and Cangzhou, and Shijiazhuang, and hengshui, and xingtai, and Handan each area are has own of ancient celebrity resources, can feel to in this tablets land of each corner are scattered was history of memory, those history character, and story, and legend precipitation out of is Hebei province of entire history, in better of scenery rendering of when, seemed can feel to history of pulse beat. Old celebrity culture tourism resources development in Hebei province, combs from several aspects, and these ancient celebrity culture tourism resources development and natural resources as a whole is also closely related and it cannot be divorced from the entire tourist State, learn about the various different mode of existence of the ancient culture of celebrity, can only be developed in more detail, and enhance the inherent qualities of the ancient culture of celebrity tourist.

　　First class on the history of legends class spots: mengjiangnvmiao, also known as the “Temple of Virgin”. Qinhuangdao 215 BC Qin Shihuang East patrol to this worship the sea took and is stationed in clear the way for the emperor to the named, is the only one by one city named after the monarch name. Lingshan legend, Ling Shan is nuwa Empress sky refining stone. Cangzhou Temple record thousands of children fangshixufu rate in the Qin dynasty pure youth and maiden East, hundreds of workers worked into success stories. Wu Ling congtai, legend, was buried the warring States period Zhao Wuling Emperor (325 BC to 299 BC) built, has a history of more than 2000 years ago. Jing-Liang Lake scenic area in particular Lurker Jing-Liang but sent from afar dressing here, take the garment of legend. Return-lane city street in Handan area, legend, the warring States period Zhao Shangqing Lin Xiangru was to give way to General Lian Po return here, thus come the name Lin Xiangru return roadway. Handan huangliangmeng Lv Xian Temple is based on legends of Tang Shen JI-written by both built in the Pillow Book of stories. Handan learning learning bridge original wooden pontoon bridge, Ming Wanli (1617) converted the stone bridge, rebuilt after the liberation was not the true features of past learning bridge. Handan shexian storage Palace is the largest in China, Zhao built the oldest dedicated to complex of ancient Chinese ancestor of nuwa.

　　On the ruins of the ancient cemetery of celebrity’s former residence of the second kind: positive definite is the name to Zhao Zilong’s home town of the three kingdoms, is also hometown of Cao Xueqin’s ancestors of Cao Bin. Xingtai Qiu Bianque Temple scenic area according to the record was founded in the Han, is a sacrifice a medical Saint Zu Bianque in important places. In the territory of Eastern Royal Tombs of the Qing Dynasty in zunhua, China’s existing system of the most ambitious scale, the most complete and most decent layout Imperial mausoleum complex. Dingzhou steles homes tall Phong tho holds a good under the Eastern Han Tomb, which is 1700 years of history. Mancheng Han tombs, Xiling, Lan Ling Wang Qing tombs, etc.

　　Third class on the history of celebrity event: mountain resort is the largest of China’s existing Imperial garden. Xiahuayuan, Zhangjiakou jimingshan area, a mountain climbing together own all, Wen Chengdi the Northern Wei, and Emperor Taizong, and Emperor Taizong of Song, and Liao LY Thanh ton, Liao Xiao Taihou, Yuan Shundi, Zhengtong Emperor, Emperor Kang Xi Qing emperors were successively visit jimingshan history had an emperor, Cao Cao, Emperor Taizong, and other nine boarding of the Eternal God Kings-Dake Jieshishan.

　　These have been developed in the ancient Hall of culture resources, we can feel the cultural history of long and heavy, but most of the resources that have been developed, had lack in intensity and scale, and some development spent heavily, but not really to create a cultural effect of the ancient celebrity. So clear from different perspectives and development of existing resources, for us to further improve the quality of old celebrity culture tourism has important significance.

　　2 ancient celebrity culture resources in Hebei province development success paradigms of reference.

　　Explore the famous scenic spot for tourists, and is the process in tourism to relax can enjoy the beautiful mountains and rivers in dachuan and at the same time stroking the culture, so tourists wander the celebrities of the profound cultural connotation of landscape and natural beauty, it is necessary to better build the ancient culture of celebrity tourist quality. On celebrity and tourism of relationship, “mountain is not high, has cents is name; water not in deep, has Dragon is Ling”, this sentence Tang poet Liu Yuxi of famous has is clear to told we, natural landscape of beautiful is required celebrity charm given promotion, makes more of people can appreciation beautiful scenery, feel to culture of heavy, run property fine silent to infiltration everyone of soul deep. From among the members for the development of ancient culture of celebrity, lessons from success mode has the following aspects:

　　First is to seek expensive because of name, win due to name places. For example, “the South three names/f” ‘ Yueyang Tower, Pavilion of Prince Teng and the yellow crane Tower is because Fan Zhongyan, Wang Bo, and Cui Hao is famous for its textual.

　　Second is to seek celebrity build successful example of cultural tourism. For example in Mianyang City, Sichuan province, the “Li” the card you played very loud, Li Bai’s cultural atmosphere very thick, Li Bai’s cultural tour was the fire. Qinglianzhen Bai’s hometown in Mianyang City, urban, White Park, Hai Wu Li Bai Memorial Hall Museum, white hole scenic spots of the effect of the Sun. Numerous hometown of Li Bai’s scenic spots, Longxi homes, white Temple, taibai steles, Tomb of Li Bai’s dress, grinding powder needle Creek, ink wash pool, bamboo floor, both as a provincial heritage organization.

　　Third is a cultural tourism in seeking celebrity to create positive suggestions: such as the development and construction of celebrity Memorial Hall, Museum; development of celebrities and celebrity stories sculpture; development and construction of celebrity mausoleum; development and construction of celebrity culture square; development of tourism commodity development celebrity culture. With the development of modern tourism, will have their own history and famous people as world tourism commodities development of high quality. Publishing celebrity story books and audio-visual products; design exquisite pictorial souvenir of the deeds of famous people or celebrities, circulation commemorative coins, Commemorative Medal, type dough sculpture, mud, wood carving, pocket-sized portable celebrities celebrity bust or whole-body bronze statue, calligraphy and calligraphy.

　　IV is to seek celebrity culture tourism resources development in Hebei province’s vision: the development of Chinese “three progenitor” culture, Qing dynasty historical culture tourism resources development, development-national historical and cultural city of Handan cultural resources, Handan China “Township of the allusions” reputation, tourism and culture of ancient and modern closely, improve its quality, enrich their connotations.

　　V is seeking suitable all kinds of Festival activities for promoting a culture of celebrity, real and large performances, there is now the new extension out of classic films and filming and the show. For example, show the Romance on Lushan Mountain in Lushan, Liang Shanbo and Zhu Yingtai theatre performances and so on.

　　The content is in celebrity culture tourism development in ancient China of some small examples of, we can by inspection and investigation in the field of information, learn the essence of tourism development in developed areas, the planning prospects of ancient celebrity culture development in Hebei province and actually build belongs to the unique quality of cultural tourism in Hebei province, creating true brand, achieve the effect of celebrity culture.

　　3 ancient celebrity culture tourism resources in Hebei province development plan.

　　So many brilliant If Morningstar resources and sites of the ancient culture of celebrity, to build famous brand effect and the classic tourist routes of the ancient celebrity is the most important, at the same time we also need to remember all of those who live on this land and the spray of blood, but not necessarily all material entities make to complete such a cultural memory. So is the most important of the overall planning, and planning to do when, at the same time to remove the malignant competition solely to economic benefits of tourism, not respecting the true historical facts. Many celebrity types in Hebei province, Yan Zhao, the ancient celebrity of the Earth in different areas of China had achieved remarkable results. In these ancient celebrities, shown by their performance and relevance of this land have varied, more or less of the relation, now centered on the character, to birthplace or hometown for the purpose, in the original ancient celebrity has developed on the basis of cultural tourism, to plan for ancient celebrity of the prospects for cultural tourism in Hebei province.

　　First, the tourist development of most valuable historical legend. Wearing Hu dress, and picked tablets, to bite, and relieve the State of Zhao by besieging the State of Wei, and law-abiding, medicine King return sth. to its owner in good condition “, deer” traditions, Huang Liangmei dream, Meng Zhang Fei fine brushwork of beauty, the utmost sincerity can influence even metal and stone had a touching story behind these historical legends, some related to each other, but with a historical legends of ancient celebrity had better have an overall planning, avoiding fragmented and repetitive.

　　Second, the monarch class of celebrity culture tourism development. Zhao Wuling Emperor and the Yan Zhaowang, stories about them are many, are for the social development has positive significance. Qin Shi Huang of the character, his legend has it that many and scattered throughout, such as the Temple of thousands of children, for example, took to the sea, and his birthplace, death is not a place you will find the remains of to develop the remains of the ancient culture of celebrity, truly to achieve development.

　　Third, cultural tourism development of literary and artistic celebrities of the class. Northern Wei Dynasty geographer, essayist Li road; the Northern Wei Dynasty essayist Yang 衒zhi. Atheist writers, and when the Northern dynasties of Wei and Qi Xing Shao; Northern Qi Wei Shou of literary historians. Sui dynasty poet Lu Sidao. Tang dynasty poets Cui Hu, Li Qiao, and Lu Yanrang, Lu Zhao, Liu Chang; essayist in the Tang dynasty Li hua. Wang Ruoxu Jin dynasty and the writer and literary critic. Guan Han-Qing’s zaju in the Yuan dynasty writer, Yuan dynasty dramatists Li Haogu, Shang Zhongxian. Northern Song dynasty writer Liu Jun, Liu opened. Ming dynasty writer Ma Zhongxi, Zhao Nan Ming dynasty writer-star. Writer of the late Qing dynasty scholars, JI yun. Ancestral home of the Qing dynasty writer Cao Xueqin fengrun, Hebei people. They had a lot of books left to later generations, is well developed and enriched the cultural tourism resources.

　　Four, celebrity culture tourism development of the political class. Solitary bamboo Guo Shuqi, Bo Yi in the end. The Yan State higher far out in the late warring States period. Qin Nanyue King Zhao Tuo. The Western Han dynasty Chancellor Dou Ying. When the three kingdoms of Shu General Zhao Yun, and Zhang Fei. Statesman of the Tang dynasty Wei Zheng; Song Jing Tang dynasty name. Anti-Yuan generals Zhang Shijie of the Southern Song dynasty, Song dynasty national hero Li Ruoshui. Politicians, jurists He Rongzu in Yuan dynasty.

　　V, class of celebrity culture tourism development scientists. Spring and autumn and warring States period famous doctor Bian Que. Eastern Han dynasty physician Pi Tong. Between the Southern Dynasties Song Qi scientists Zu Chongzhi, mathematician Zu 暅zhi between Qi and Liang dynasties. Scribes in sui, astronomers Liu Chao, Lu Fa, the phonological statement. Drug in early Tang dynasty historian Li Bai. Five Dynasties Li Ting masters of ink. Famous physician Liu Wansu Jin dynasty, famous physician of Jin dynasty and the early Yuan Li Gao “, Jin and Yuan dynasties of four”. Great astronomers, mathematicians, the Yuan dynasty of China water conservancy experts and equipment manufacturing Guo shoujing, mathematician of the Yuan dynasty by Li ye. Late Ming and early Qing calendar historian Fu Wei squamous cell.

　　From Jiaqing to Daoguang’s famous doctor Wang qingren ‘s. Contribution worthy of future generations to respect them in various areas of frontier and learn.

　　VI, celebrity artists such the development of cultural tourism. High attainments of musician LI in Han dynasty. Sui dynasty painter Zhan Ziqian. Five Dynasties to the Later Tang Dynasty painter 同 “镶” Hu. Calligrapher and poet in Yuan dynasty xianyushu. The Tang dynasty writer and calligrapher Li Yangbing. Southern Song dynasty painter Zhao Boju Sun Emperor t ‘ AI VII, Emperor t ‘ AI Zhao Mengjian Sun 11th. Famous painters of the Yuan dynasty Liu Guan road. Painters of the Northern Song dynasty emperor Zhao Ji, Hebei Zhuo County people.

　　With folk legends and stories associated with the ancient celebrity, though some celebrity is on this land there is short, but still brings the most dazzling glory, so we should write them in the historical memory of legend for everyone, even minor, it is also very necessary. And in the development of these resources and have had a relatively large gap between the resources, so we need on the basis of the original consolidation, new tourism brand of celebrity culture in ancient times.

　　Comments.

　　① Lee Chapman. Hall of culture and tourism development of three gorges project [j]. sanxia University, 2003.

　　② the bear spring water. Creating cultural attractions should be begun Tao Yuanming brand. Kowloon network, 2006.

　　③ Xu Wenjian. Region three-dimensional development of cultural tourism resources in Hebei province.

　　References.

　　[1] Gong Shaofang. Tourism planning and development [m]. Zhengzhou: Zhengzhou University Press, 2007, (1).

　　[2] Li tianyuan. Tourism [m]. Beijing: higher education press, 2006, (3).

　　[3] Wu Bihu. Regional tourism planning theory [m]. Beijing: China Tourism press, 2001, (5).

　　[4] Zhang Cailie. Celebrity Attractions tourism in China [m]. Beijing: the University Press, 1996.

　　[5] Hebei tourism information site.

West China development, tourism should be”. For the current shortage problems prevalent in the development of tourism resources in West China China, social investment and diversified financing is an important way of deep development of tourism resources and the only way for the industrialization of the tourism development under the market economy. Point out that can effectively resolve the financing obstacles of the development of tourism resources in capital markets.

　　Introduction.
　　Due to the geographical environment in the West China region, poor infrastructure and other economic and social conditions of restriction, which failed to shake off poverty and backwardness. Since reform and opening up, the Party Central Committee with comrade Jiang Zemin as the core, forward-looking, the overall situation, facing the new century to make “West China development” major strategic decisions.
　　1 problems in tourism resources development of the West.
　　1.1 capital supports the deep development of tourism resources need to be backed by the powerful capital, more capital-intensive support of tourism development in the West, capital markets will become the tourism resources in West China Development and support of the further development of tourism in China.
　　1.2 financing channels of capital market financing capabilities under the condition of market economy in tourism development enterprises to provide more financing channels, make idle capital flows in the community with high growth, huge potential market, Chaoyang industry-the sustainable development of tourism industry. Capital markets could promote tourism industrial structure of high speed adjustment and reorganization of assets as a whole, changing the structure of asset of the tourism industry.
　　2 resource exploitation and utilization of capital market financing and adhere to the strategy 2.1 financing tourism resources development of capital markets, in the area of direct financing using capital markets, there are a variety of ways. ① the Government investment. More than 20 provinces of the country to tourism as the province’s pillar industries, actively attracting investments, to the tourism industry to drive the development of related industries. ② the use of project financing. Launches Adaptive adjustment of tourism industrial structure, product upgrading and sustainable development of tourism projects. ③ Bank credit. Bank credit is developer of the main sources of finance. On the development of tourism resources, can be borrowed using project credits. Project credit requirements equity capital invested 25% above, to the bank credit 75%. Developers can use to use the assets as collateral or pledge.
　　2.2 correcting current countermeasures of Chinese tourism investment mistakes.
　　2.2.1 establishment of sound investment guidance mechanism of tourism is to strengthen the investment guide function.
　　Second, enhance investment management capabilities. Three is to strengthen the investment services. Four is the construction of information platform for tourism investment project.
　　2.2.2 adjusting and optimizing investment structure optimization ① hotel investment institutions, hotel construction in West China region is still relatively weak, some hotels require upgrading, few areas need new. Hotel investment should be in the future to families-special topics such as hotels, youth hostels and hotel construction with transfer, this is the main direction of optimal accommodation facilities investment structure. ② increase the intensity of investment in tourism. Scenic spots to build international competitiveness of our country, that is, national ecological tourism demonstration zone construction of experimental area of poverty alleviation, national tourist holiday resort and tourism. ③ focus on special tourism product’s development. Such as agriculture, tourism, industry, tourism, Convention and exhibition tourism, ecotourism, etc.
　　2.2.3 widening financing channels of tourism ① establishment of investment intermediaries. Government-directed investment market-led investment, from “managed” to “service type” fundamental change. ② set up a tourism development fund. This is the most fundamental addressing tourism development funds, the most viable option, since international practice in the development of tourism industry in the world in the 1980 of the 20th century. ③ take full advantage of capital markets. Take measures to encourage and guide tourism enterprises to expand the size of stocks and bonds, open up channels of direct financing.
　　2.2.4 optimum investment ① to establish macro-environment of tourism in accordance with concept of tourism industry characteristics and market trend of the times, adopt various means of investment promotion, keep the investment policy of tourism investment and financing of long-term stability, open up more channels, promotion of tourism investment in comprehensive improvement of macro-environment. ② improve related policies, laws and regulations. Shall coordinate relevant government departments in tourism projects approval, formulate preferential policies such as taxation, land; ensure the rational use of funds from your macro through suitable economic levers such as tax rates and preferential policies to attract funds to enter the hinterland of the West China inland; tourism investment regulations promulgated as soon as possible, by legislative means to avoid tourism investment in the non-rational behavior and violations of the law.

　　3 tourism resources development must adhere to the capital markets strategy.
　　Tourism resources assets into capital markets, seen from the surface, there are barriers. However, if the transform angle can be found, tourist resource development and capital ties can be established between the capital market. Foreign tourism development experience has proven that to defuse widespread delays in the process of economic growth financing obstacles to industrialization of tourism development, must make full use of the function of capital market. From the perspective of social capital operation analysis, capital markets function is implementation of idle resources to changes in the economic growth of the capital. But in the process of modern economic growth, tourism economy growth quality and quantity in fact dependent on the degree of progress of capital market. Tourism resources development of capital markets has been able to effectively resolve the financing obstacles, the main reason is that capital market established that corresponds to a better return on investment risk and investment mechanisms. By capital markets to for tourism resources development facility funds, different Yu other way of fundamental features is tourism development project of income and risk factors can by capital markets and transparent to performance out, to elimination project risk and income information of internal barrier, makes thaw investment both in project information transparent of Foundation Shang formation on project of consensus, investors can through market reflect out of information and made risk and income phase corresponds of investment decision, implementation tourism resources development of financing purpose.
　　4 role of open capital markets.
　　4.1 in the modern financial system, the investment is to achieve monetary capital gains of only one way, monetary wealth for investors holding orientation determines the investors concerned about the growth of money only, and rarely actually enter the currency value of the process. Investors in order to achieve their monetary wealth of value-added processes, need to be flexible to make choices in a variety of investment opportunities. This objective requires a mechanism for investment can cash in at any time.
　　4.2 tourism development investment is a long-term investment, once the capital is invested, will stay in the process of development, construction and management of resources. Moreover, this long process, the needs of the greater the risk. The characteristics of tourism development investment limits both the flexible choice of investors on investment opportunities, and constitute a natural obstacle to investment in the tourism development process.
　　Investor expectations for solidification of monetary wealth project return on investment of the funds and real investment in the development of tourism resources of risk mitigation is practical contradictions in the process. The only way to resolve this contradiction is the entry and exit mechanism of tourism resource development of the capital, and in such a mechanism in the modern financial system, only be established through the market. And thereby achieve the socialization of tourism development financing. In the process of tourism development in society as a whole, there was within the development project risk information and benefits information asymmetry, and eliminate such financing obstacles formed by asymmetric information is to have all the information socialization and socialized implement financing on this basis. To achieve this goal, the key is through effective intermediary for financing investment and establishment of efficient communication mechanisms. Otherwise, cannot be effectively overcome financing obstacles. In this connection, the capital market to play its unique features.
　　References:
　　[1] Li tianyuan. Study on the sustainable development of tourism in China [m]. Tianjin: Nankai University Press, 1999.
　　[2] Yang Changyun. Corporate finance: realistic choice [j]. the capital market. 2003