Folk culture as a region’s most distinctive culture, tourism culture is one of the important part of the folk cultural tourism development area, make folk-custom culture high-quality goods, will promote folk tourism, the development of the tourism industry. This paper discusses the connotation of the folk culture, folk culture in the value of tourism, and finally the development of folk culture tourism puts forward several Suggestions.

Folk culture is a kind of culture tourism resources, folk culture is a basic human culture, this is the long-term decline digestion and absorption of all human cultural factors in the process, is constantly being filtering, screening and precipitation, and condenses in people’s mental institutions of deep culture.

Folk culture in the modern tourism resources plays irreplaceable position.

A, folk culture and folk cultural tourism means.

Folk culture, is produced and inheritance in private, generation of cultural matters attacks, is in the common people’s (relative to the official) in the process of production and life by the formation of the series of material and spirit of the cultural phenomenon. And the folk custom culture tourism is to show people to view and admire, understand, taste, participation in local conditions and customs for the main purpose of the tour. The folk custom is intangible cultural resources, in the value of modern tourism are increasingly show come out, folk cultural tourism has become the most attractive tourist attractions.

Second, folk culture in the value of tourism.

1. The folk-custom culture is an important tourism resources.

China is a multi-ethnic country, 56 ethnic groups work together to create the motherland a long history and splendid culture. The han nationality and ethnic minorities clothing diet, weddings, entertain guest etiquette, amusement, the national technology, festival architectural form and so on, all have distinguishing feature each, formed our country rich and colorful folk cultural landscape. The folk culture phenomenon, with its rich content, strong local color, distinctive national features, attracting a large number of tourists at home and abroad, to form a our country folk tourism development the abundant resources, has the extremely high value for tourism.

The domestic one sampling survey indicates that the American tourists in China in the main goal is to appreciate the sites of interest accounted for 26%, and for the Chinese way of life, local conditions and customs of the most interested in is 56.7%. Current, no matter the developed countries and developing countries, folk tourism are already vigorous development.

2. Folk culture to meet the various needs of the tourists.

(1) to meet the folk culture of aesthetic demand. Our country all kinds of civil building, the folk dress, folk handicrafts reveal natural beauty of simplicity, high aesthetic value. The development of folk tourism, provide experience for tourists folk aesthetic culture of the good opportunity, often the tourists to access a memorable aesthetic feeling.

(2) to meet the folk culture of entertainment demand. Our country many folk activities, such as the Mongolian festival, zhuang and miao will march of the festival festival, lusheng dance, and so on, all has the strong entertainment properties. In tourism activities, for these unique traditional folk-custom activity, can well meet the tourists in the tourism activities for entertainment, the psychological demand for music.

(3) folk culture can satisfy the tourists spiritual needs. As a kind of folk culture from generation to generation, maintain the social stability and continuity, sustaining the national members of the national emotion. Through the participation, experience the folk tourism activities, for the domestic tourists, it may further understand the great motherland of different ethnic, regional are presented of the customs of different characteristics, feel a long history of the Chinese cultural view, visit subtly activities by vivid patriotism education.

Three, our country currently folk cultural tourism of the status quo.

Folk cultural change in the status quo is: surface changes rapidly, deep concept although change is slow, but many traditions are facing the fate of being broken. Traditional folk culture changes or change or disappear, this is the development of folk custom is a normal trend, and, in some folk cultural changes in the process, we really feel the charm of modernization. But no matter the material plane or a concept level, the folk culture change and some negative effect.

1. The traditional cultural value erosion.

In folk cultural changes, there is a special needs our attention phenomenon, that is the loss of traditional cultural value, it includes intangible cultural loss and tangible cultural loss this two respects. In intangible aspects mainly displays in as western Christmas, April fool’s day, valentine’s day, father’s day, mother’s day into our daily life, many of our young people like all these western festival, but for our traditional festivals such as Dragon Boat Festival and the double ninth festival more and more cold, etc. In the visible aspects mainly displays in our tradition of folk culture activities gradually reduce, some even disappeared. The traditional activities some needs a professional personnel, and now many young people all these activities to lack of interest, more won’t participate, that would give these activities lack of an obvious successor.

2. Folk cultural tourism development insufficiency.

Although China’s folk tourism development of achieved good effect, we adopt “people and folk custom villages, field folk custom villages, folk museum, festival activities way of national ecological museum, folk custom, subject tourism” folk tourism development model, folk tourism healthy and steady development. But in the process of development and there are a lot of problems is not optimistic, and the specific in four aspects:

One is not enough protection, protection way not perfect. To protect the folk culture in the legislation is insufficient, makes the folk culture “lawless”, no training good folk culture successor, make folk-custom culture face “lack of an obvious successor” awkward state, most of the protection measures according to have “hysteresis”, that is, the folk culture after damage to take protective measures.

2 it is the folk culture as “a cash cow”. Take “culture DaTai, economic act in an opera” the development mode of folk culture and economic construction, the relationship between more and more close, have the folk culture of commercialized trend. This development model in a certain extent do more harm than good, as 冯骥才 said “continue to take DaTai culture, economic act in an opera, dangers may be in 10 years before it saw”.

Three is folk culture development forge, destruction, assimilation serious. In order to attract the passenger, create more economic value, some local constantly imitate classic folk culture creating culture, some local blindly pursuing economic benefits and social benefit and ignore ecological benefit, some local actually show some low culture.

Four is vulgar culture YiDu not completely, the dross when essence, even with the feudal superstition, damage area folk culture image, the impact of socialist spiritual civilization construction.

Four, folk cultural tourism development strategy.

1. Fully explore folk culture, improve the grade of the folk tourist products.

Fully explore folk culture, is the use of investigation and evidence collection methods, and orderly development of the folk tourism spots or investigation of their component parts, in order to know a lot is beneficial to the development of the first data, from the point of view of comprehensive understanding of the folk culture development. According to the demand of people improve product entertaining and participation, prominent national characteristics, change a single ethnic village cabaret situation, from religious, social, economic, competitive carnival of folk reasonable, comprehensive development, give the folk tourist products deeper connotation to improve its quality.

2. Rich folk cultural tourism form and connotation.

The existing way to visit more facilities, folk display as folk. Guilin lijiang river such as the national park, LiuSanJie landscape garden belongs to with static visit primarily projects. This kind of villages have important aesthetic value and academic value, can make the tourists eye-opening and knowledge, and effectively protect the integrity of the traditional culture, to avoid the damage people. But along with the further development of modern tourism, pure scenic tour has far cannot completely meet in new’s mentality for tourists. So the dynamic, participation to visit the way more and more get the welcome of people. Through this type of visit allows visitors the way to personal feel local amorous feelings, out of the common road activities get in the body and mind fully joy and influence, and greatly improve the interest and participation of the visit.

3. Taking protective measures to prevent folk cultural assimilation.

To make folk-custom culture is the impact of foreign cultures and desalination, tourism, tourists from residents to two party taking protective measures: education and guide consciously protection and inheritance tourism residents folk culture. First, the government or the relevant departments to gradually lost some traditional, customs, habits, celebration, holiday, religious ceremony, to excavate and reproduce, make folk-custom culture get complete protection and passed down, and use this as tourism education material used. Second, the government or relevant departments should and tourist residents communication, let them know that the local traditional folk cultural value, and stimulate them to their life culture of pride and cultural consciousness, urge them active to maintain their own folk culture, and not to blindly accept foreign culture to change your life. Finally, the government and related departments can also use administrative or economic means to encourage and support some characteristics of traditional folk custom culture activities, the government can for tourism at the age of festivals offer all kinds of convenience, even can participate in organization and coordination, create the festive atmosphere, make folk-custom culture activities to consolidate and strengthen the inheritance get. Education and guided the tourists to reduce the influence of tourism folk culture.

4. Paying attention to folk custom culture and natural scenery, organic combination of cultural relics.

As a kind of cultural resources of folk customs and a prominent characteristics: will move a sex. In addition to the local folk activities activities, attracting tourists, also can move to a natural style area and other tourist city in performance, communication, so as to achieve a higher social and economic benefits. And natural scenery, organic combination of cultural relics, available now opening of the folk LvYouXian and built into the folk custom villages, folk custom area, folk museum, folk custom form of entertainment city folk stunt driving skills, the folk dance, folk snack, folk batiks, embroidery, weaving handicraft comprehensive development, will be unique folk tourism project introduce famous scenic natural, and domestic and foreign tourism city, as a fixed or mobility project, involved in tourism and cultural relics in the swim, make they promote each other, bring out the best in each other.

5. Intensify publicity folk tourism.

To adhere to the targeted corresponding supply and demand. Many development market demand project, set up the special experts department of the tourist market for effective factors analysis. Through television, radio, Internet and other multimedia to folk customs of publicity and promotion also can use some exhibition and expo on relevant information show to the public.

6. The high grade development and use of folk tourism resources, prevent “vulgar”

Folk tourism development to ensure that has charm of national culture can really be carrying forward and protection, we must put an end to wanton profane and distort tourist resources of folk customs phenomenon. Therefore, the high grade development and utilization of resources of folk customs for chess is key. The high grade development refers to folk tourism in resources development, aiming to correct this area of resource characteristic, combined with the region and surrounding area tourism environment, the unique folk displayed the amorous feelings, development construction folk tourism resources, should be on the local folk resources fully investigation and research, based on this, choose the development direction, to determine the cultural orientation, the best possible dig out the local folk resources potential.

In fact, the folk cultural tourism resources contain rich tourist value, and carry on the protective development, realize the sustainable development of the folk tourism resources, not only can realize its tourism value, also can bring certain social, cultural and economic benefit. Positive development of folk cultural tourism will be the folk tourism development in the future and a new way.

1, yanzhong profiles
　　Yanzhong located in Huangpu district, Shanghai, Luwan district, Jing an district, three areas of interchange, located in the North-South, Yanan elevated road intersection of the two “real city” area of 230,000 m2, consists of 19 Tablet combination of green space, is the largest public green space in downtown Shanghai.
　　Master plan put forward by the “high density organic combination of more varieties of plant material, and several of the water, forming dense jungle, density and white in the Forest Lawn, slowly clear streams and small lakes, green, natural landscape, antennae and Visual, hearing, smell, to mobilize people, fully reflects the development of Shanghai urban construction of harmonious coexistence with nature. This ‘ water blue tree green men parents ‘ as the core of green building topics, image designer named “Symphony in blue-green” [1].
　　After the completion of the yanzhong, Arbor bamboo forest, pasture shrubs, rockeries inside the waterfall, bridges of various colorful landscape elements; people flow in the past, visitors to the many, different cultures together, forming a distinctive culture of green space in the modern metropolis. By yanzhong visitors sampling and analysis for various elements of landscape, come to the evaluation of landscape elements in yanzhong, made on the various elements of the landscape improvements, provide reference for future construction of urban public green space.
　　Survey methodology is through a survey of visitors entering yanzhong, issuing questionnaires, taking 50 samples. And on the selected sample interviews, access to information, finally using the SPASS statistical software for data analysis. During the investigation process, as far as possible, a sample of average age, gender distribution, so that the survey is of universal significance.
　　Investigation of time selecting a Thursday and Saturday of October 2002, it is fine, with a view to the comparative analysis of different situations of the day and rest days.

　　2, data analysis
　　2.1, yanzhong usage analysis
　　Users in the use of frequency, one once and 3-7 days at a time, each accounted for about 40%. This shows that stays in the Green, many people have a relatively fixed frequencies, suggesting yanzhong single, does not have the diversity of actors. Through the survey found that many people under investigation are not far from green residents.
　　In the residence time of the survey, we found that in 16-30 minutes maximum, while more than 30 minutes for the second, least is 6-15 minutes. According to the average person walking speed and yanzhong main tour route length of relationship, you can partially explain lack of attraction for a long time in the Green, leading visitors to stay generally not long.
　　Users engaged in the activities of the survey found that the highest proportion of the scenery, approximately 80%; rest of about 60%. This is due to the deterioration of the urban environment and resulting from the highly stressful pace of life, at the same time reflects the delay in the green area in the context of the region’s main function is to rest and to enjoy.
　　2.2, the analysis of landscape elements
　　The landscape elements into natural and artificial elements. On landscape composition elements of investigation of the degree of attention and interest. Interest means interest of landscape elements, subjective, here to study to quantify the degree of convenience and taste.
　　2.2.1, the natural elements of the landscape investigation
　　This survey includes bamboo, flowers, weeds, trees, etc.
　　⑴ results show, flower, higher levels of concern, higher interest assessment. In the description of landscape elements in yanzhong, flowers are more concerned about elements.
　　⑵ on the survey results show that the grass, its high popularity, most people generally take on grass, and in the interest of the investigation, also more concerned about grass.
　　⑶ for birds, most visitors don’t care much, but in the interest of the investigation, the birds were thought to be of more interest. Due to the surroundings of yanzhong complex on the one hand, less noisy, green bird inside the surrounding other noise interference, not easily noticed, but birds can make a great experience to the natural scent, eliminating the tension in the city. This shows yanzhong doing enough in eliminating the surrounding sound effect.
　　D Woods is one of the most favorite elements, one of the note is above 60%, great taste in 50% above.
　　⑸ Similarly, note of flowing water is above 60%, and taste of 50% above.
　　⑹ investigations, consumer interest in yanzhong stones of this element in great, on the degree of attention and interest in stone than 50%.
　　⑺ leaves are often ignored, with little attention people accounted for about 40%. But think that leaves some interest about 50%.
　2.2.2, investigation of artificial landscape elements
　　This survey includes essays in the environment, lighting, seating, fountains, trash, etc.
　　⑴ yanzhong environment in short, people sometimes note about 40%, and some taste accounted for about 60%.
　　⑵ accounted for 50% of the little lights, instructions lamps are rarely attention, and taste that some interest in 50%.
　　Survey of ⑶ seat attention, sometimes aware of 45%, often noted in 40%. survey of temperament, some taste of 45%, and 40% of great taste.
　　⑷ Fountain was more concerned about elements, often take a nearly 50%, think of great interest to over 50%.
　　⑸ highest proportion of people to the dustbin of some note, about 45%, think some taste of nearly 50%.
　　⑹ Shop, said some attention and some of the highest rates of interest, and 55%.
　　⑺ on the steps of some note, 36% and think the step some interest around 48%.
　　⑻ for around of building, sometimes note and often note of all accounted for 38%, and think around building some taste of proportion Supreme, accounted for 54%. This description surrounding of building for extended in the green of effect larger, from another angle description has extended in the green of made King manipulation insufficient to elimination surrounding building on internal visitors of effect, thus effect has extended in the green of natural of of feel.
　　2.2.3, comprehensive analysis
　　⑴ General analysis
　　The degree of attention and interest of each is divided into 3 grades and given weight, that the formula for calculation of the degree of attention and interest.
　　Note the formula: N=n1x1+n2x2+n3x3
　　(N1 little attention, sometimes note N2, N3 often note)
　　Taste of a formula: I=i1x1+i2x2+i3x3
　　(I1 no taste, i2 some taste, i3 great taste)
　　Through calculation, came results, in extended in the green of various landscape element of note of and taste of in the, natural landscape element than artificial landscape element General more by welcomes, which Woods is most by welcomes of landscape element, spent, and grass, and water, also are is is by welcomes of landscape element, and fountain this a and natural landscape element comparison near of artificial landscape element more by welcomes, this description has mass on natural of degree high of landscape element of preference.
　　⑵ the margin analysis
　　In General, the relationship between degree of attention and interest is positive, the difference between them (N-I) reflects the potential of popular landscape elements. General note values of higher value than taste. When the difference is the larger of the two descriptions of the landscape elements with greater promotion potential, needs to be improved.
　　Previous statistics instead, artificial landscape elements of the margin larger, which illustrates the yanzhong artificial landscape elements with greater promotion potential, through the design and improvement of further increases their appeal, so as to enhance the popularity of Greenland as a whole.
　　Trash-difference maximum, this shows that in yanzhong trash could be improved. Followed by leaves, this shows that yanzhong is not designed to take full advantage of this dynamic landscape. Worthy of note is the water the landscape elements of the margin is a negative number, description of yanzhong landscape elements, water attraction was the biggest play of yanzhong highlights, through advocacy, lighting, further increasing its attention.
　　2.3, background data (age and gender)
　　Yanzhong surrounding most of the commercial office, so in the sample as a youth, the majority, in the selection of survey data on age diversity as possible.
　　3, summary
　　On extended in the green of questionnaire investigation and the statistics analysis display, in “real downtown” Department of extended in the green in the, natural landscape element was has larger of welcomes, especially on water of natural ecological of of processing get has successfully, this and the area urbanization degree high, lack natural of landscape is phase adaptation of, also meet “Shanghai city construction development and natural coexistence of harmonious” of keynote. But in mobilizing people of antennae and Visual, hearing, smell, there is still insufficient in terms of birds, leaves and other landscape improvement.