Financial crisis to our cultural industry development is for challenges and opportunity. This paper expounds the crisis period after our cultural industry in the background and the present situation, proposed the economic crisis is the development of cultural industry an opportunity this view that China should seize the opportunity, take the active strategy, promote cultural [...]
Along with the development of global economic integration, marketing need in cross-cultural background, and cultural differences bring consumer spending concept and consumer behavior is different, cause cultural barriers and conflict. Combining with the KFC’s success in China business experience, sums up the localization strategy implementation can be better ensure cross-cultural marketing enterprise in different cultural [...]
In the mainland of China cartoon industry in the mainland, not only a minor effect, but also in the role of Hong Kong, Macao and Taiwan minors. Hong Kong, Macao and Taiwan minors can be divided into three levels, the paper will be in Hong Kong, Macao and Taiwan minors homogeneous cultural this level, compared [...]