Using economics and descriptive statistics qualitative research the development of tourism industry and the influencing factors, using economic metrology analysis the development of tourism industry and residents’ disposable income in the relationship between statistics; The eviews software modeling, by using principal component analysis of multivariate statistical analysis methods for data processing, will both from the quantitative research of the relationship to qualitative.

Introduced the ecological tourism agriculture of the connotation and characteristics of the ecological tourism in anhui province of the background of the rise of agriculture discussed, in view of the existing problems, puts forward the ecological tourism in anhui province of the agricultural development of the corresponding countermeasures.

Keywords: ecological tourism agriculture agricultural development anhui 0 introduction along with the progress of the society, especially the development of industrialization and urbanization, the rhythm of people’s living is speeding up, the narrow space of the city life, more leads people to the original ecological environment yearning. And natural benign interactive appeal as people living pressure increases, and rising. In this context, the ecological tourism agriculture, as a new way of life into people’s perspective, adjust the people’s life. Usually, the traveling can to a certain extent pressure inside and outside to the environment, and people put forward the concept of ecological tourism agriculture. Anhui agricultural development in China’s ecological tourism areas are relatively early “try water”, who has a more mature development path and rich practical experience. Mode of anhui science meticulous anatomy and analysis on the current and future development of ecological tourism agriculture is the important role of a concerted effort, also accord with the construction of new socialist countryside mainstream tendency.

1 ecological tourism agriculture of the connotation and characteristics.

1.1 the connotation of ecological tourism agriculture.

Ecological tourism agriculture is to point to the 20 th century first rise in developed countries a tourism way, it has been called the tourism agriculture or sightseeing agriculture. With the agricultural production to rely on, using the ecology principle and system science, the method of environmental aesthetics in scientific rational use of the existing agricultural resources, and on the basis of agricultural production and operation activities will be the development of tourism and the combination of a new type of cross type of industrial, is a kind of modern tourism and modern agriculture combination of efficient agriculture, is the collection agricultural production, product marketing, tourism and multi-function in one of the integrated industrial system. [1]. Ecological tourism agriculture development prospect. The development of ecological tourism agriculture not only can promote the agricultural production and the development of the tourism industry benign interaction, more important is, it the effective integration of the two kinds of industry advantages and characteristics of, not only to increase the economic income, and effectively protect the ecological environment. Someone will ecological tourism agriculture defined as “sunrise industry”, it is appropriate.

1.2 ecological tourism of agricultural industry characteristics: (1) of a harmonious. Ecological tourism agriculture is one of the characteristics in the agricultural and the development of the tourism industry between different elements found a very good point. Different from the traditional agricultural development pattern, the ecological tourism agriculture for environment, resources, and the development of the tourism plays a balanced the coordination function, which follows the agriculture, tourism objective development rule, and realize the agriculture and tourism of both the coordinated development. (2) planning. Ecological tourism the development of agriculture and not like non-existent, but based on scientific research and in-depth fully investigated based on the analysis of the system is predicted. In the actual process, relevant experts, scholars thoroughly apply the scientific outlook on development, through to the target area of the actual research for feasibility report, finally decided to project can take mount. (3) and cross industry. Ecological tourism agriculture is agriculture and tourism will be combined and developed as a new industry, with the agriculture and tourism industry characteristics, can make full use of resources, so that the farmers and get the agriculture and tourism two industry economic and social benefits. (4) the natural sexual banter. Ecological tourism agriculture the specific content of many, such as ecological sightseeing, the local custom project has everything, fully meets the visitors in the intense work life outside body and mind to be loosened thoroughly appeal, for people to vent to their psychological pressure provides a perfect path.

2 ecological tourism in anhui agricultural interested in background.

2.1 geographical advantage in warm temperate zone in anhui province and subtropical transition region, climate warm and wet, with sufficient sunshine, monsoon obvious, the four seasons, the dividing line is in the huaihe river. North of the huaihe river of warm wet half wet monsoon climate, the huai river subtropical moist monsoon climate for. This for ecological tourism agriculture provides favourable weather conditions. Anhui huaibei agricultural regions, a plain along the huaihe river agricultural regions, in the foothills of the plains in southern anhui agricultural regions, mountain forest LiangOu tea. These areas rich products, such as loquat township of-in shexian county, township of the ningguo, walnut-in frame fusion, black tea of the township-qimen, etc. Anhui has a variety of opera culture, such as the huangmei opera, LuJu, HuaGu fengyang, etc. Different regions, different property, rich cultural connotation of ecological tourism for anhui agricultural provides unique resources.

2.2 policies to support the development of ecological tourism agriculture contributed to the agriculture of the boom, become stimulate the development of rural economy emerging growth point, increased the large number of employment opportunities and channel, a certain degree of the countryside a digestive surplus labor force, and passed on the social security risk, optimize the structure of rural industry; At the same time, the rural existing resources fully aroused, arouse the enthusiasm of the rich farmers get rich initiative, realized the first industry and the third industry in the new carrier of based on perfect docking. Therefore in anhui province in 2007 on the document no. 17 “about promoting tourism industry province construction opinion”, make sure the development thought big tourism province, and puts forward to build the “three blocks” (i.e. in southern anhui chaohu lake tourist area, the big tourist area, the new characters tourist area) and “six regions” brand (that is, make to huangshan outstanding world heritage and hui culture for brand tourist area; stress the dabie mountains, make to the original ecological and red tourism for the brand, chao lake tourist area of outstanding, create to city and for business and leisure binhu brand tourist area of outstanding bozhou; and fengyang, ShouXian ancient city, to build the huaihe river basin for the brand culture of tourist area). From the financial resource planning establishment, attractions for construction, tourism reception hotel and star, “organic” and magnitude work for award.

2.3 economy capacity factors. Tourism campaign is long-term on and the individual or family spins the relevance of a remarkable economic. In a sense, people’s income level and there is a positive correlation between the possibility of tourism. From the international perspective, tourism for countries promotes economic growth is very obvious, especially in Britain, France and other western developed countries. In people’s consumption structure of the balance of payments, sightseeing tourism component is critical. The situation in China is also very obvious reflect. The national economy as a new industry tourism, in recent years with the rapid economic growth and the people’s living standards improve and made great progress, and its role in boosting economic growth is more and more obvious. People the improvement of income level to stimulate the development of ecological tourism agriculture. Urban residents engel’s coefficient of constantly reduce proof enough people’s consumption structure in the new period the development trend: material consumption currencies and spirit XiangShouXing consumption grows day by day. Green consumption and individual character consumption concept cronyisma nd thorough popular feeling, and tourism in which plays an irreplaceable important role. People consumption concept and mode of ecological tourism in recent years as the evolution of the agricultural development of the important help push.

2.4 countries “holiday economy” policy of strong boost. Anhui ecological tourism in agriculture can not long period of made rapid development is largely because of the policies of the state superior [2]. Holiday economy is a new economic model, is in China’s economic and social development, people’s leisure time of increasing Numbers of situation gradually formed. From May 1, 1995 countries began to introduce the work week 5 days a week, for the residents of the national holiday each adjustment for the development of tourism brings opportunities. In recent years, the government is put forward “to encourage consumption, expanding domestic demand” economic policies, and introduced a “five, a”, “10, a”, “Spring Festival” three seven days of vacation, make China’s annual general holidays holiday of up to 114 days, and laid a solid foundation for the development of the holiday economy. All kinds of holiday increasing of the ecological tourism development in anhui province to the positive role of the future will be more obvious.

2.5 life increased pressure, traffic layout more reasonable. With China’s accelerating urbanization, the living standard of people do the improved, quality of life, also presents the daily to good state. But, the urbanization is a double-edged sword, the process of development inevitable has a lot of problems, the typical such as “urban ill” phenomenon. The population rising inflation and the scarcity of employment opportunities exist obvious conflict, leading people to the pressure of competition, the more unprecedented psychological burden suffered serious test, a lot of people are in a kind of inferior health, eager to out of the nervous “castle,” breathing fresh air of freedom. In this context, the ecological tourism agriculture unique characteristics fully display. In addition, along with the national infrastructure investment is increasing continuously, the development of traffic and communication substantial leap. The nonlinear increase of private cars, the information technology such as the widely used to people’s tourism travel provides convenient channel, people travel flexibility was compared more apparent.

3 anhui ecological tourism of the agricultural development of the objective problem.

Ecological tourism agriculture 3.1 to external environment impact.

As I mentioned above, the development of ecological tourism agriculture is a double-edged sword, we see in the achievement of also can’t ignore and avoided problems. Among them, the most outstanding is business model of the serious lag and business in the idea the quick returns. Long-term disorder operations to make our environment of holes, the problem to follow. The development of tourism resources should have certain of time and use limit, if excessive development will lead to disastrous consequences; Scenic spot in the economic benefits of the consideration should also be give consideration to the practical bearing capacity of environment, the objective law can’t break their monarchs; Many of the residents of the consciousness of environmental protection are relatively poor, restricts the sustainable development of scenic spot; Infrastructure and facilities construction of although necessary, but no overall consideration also can cause on the ecological environment of violations impact, and so on. [3] we will see, in a lot of forest region, because people tend to protest Japanese, so many forests have been cut down, originally not obvious soil erosion problems serious up at once. In addition, in order to increase agricultural output, improve product production, people in the land demands a lot of chemical fertilizer. If use for a long time and not under control of water and soil will produce contagion.

3.2 managed, equipment lag and traffic block.

3.2.1 management idea is misaligned, heavy economic output and neglected the ecological benefits.

Developing ecological tourism agriculture must adhere to scientific and reasonable, control, and to follow the objective law improve the occasion. However, in real life, many operators will change without argument land use, lead to serious waste of land resources, and may even damage soil. Many operators to their own location is also a lack of a thorough analysis, in agricultural natural resources about the lack of characteristic development to analyze, comparative advantage is not obvious. For example, people in tourism consumption will make a lot of garbage, these should properly deal with in time, in case of environmental produce more serious damage. Only for the present economic interests and ignore the ecological environment and tourism resources protection is the kill short-sighted. Only according to the sustainable development of ecological tourism agriculture the perspective of the development is the wise choice.

3.2.2 managed, further development in trouble.

A good ecological agriculture tourist area must have the perfect facilities, this is the inevitable requirement of hardware. But, light has a good facilities no good service is also the development of an erroneous zone. Many ecological tourism agriculture launched the lack of awareness and attractive tourist products, and the root cause is the mode of operation of extensive, no depth of tourism resources of culture of intrinsic value. In addition, the current ecological tourism agriculture attractions is mostly local people make up at that time, the creativity of the general public to full play. But, as the cultural level, management concept, the deficiency of the spirit of innovation, they often difficult to introduce into the deep direction, tourism development long stay in lower level, activities form and carrier of a single, cultural value added serious lack.

3.2.3 traffic conditions backward, the position remote.

Tourism development, the traffic. No fast and convenient transportation, tourist attractions hard people fully accepted. At present, anhui province ecological tourism agriculture main layout in some traffic inconvenience, position remote areas, tourists arrived in scenic spot in the scenic spot and is very inconvenient to visit. Traffic conditions and position in the remote behind serious impact on the tourism, nice and fast development. In the future, anhui to vigorously develop the transportation infrastructure facilities, increase the capital input and policy support and improve the transport system.

4 cracked strategy.

4.1 the government scientific guidance, increases the support strength.

Overall speaking, ecological tourism agriculture development in anhui province is still at the initial stage of the low level, many things are all exploring test process, operation management and funding the loopholes in more. The government this time to give full play to the role of themselves, ecological tourism agriculture development problems of concentration on work with one heart and one mind, increase the education management training dynamics, strengthen the scientific management, the innovative thoughts guiding guide. At the same time, thoroughly apply the scientific outlook on development, improve the industry development policy laws and regulations, the ecological tourism agriculture in scientific and efficient operation of the orbit. For example, in building infrastructure and auxiliary construction at the same time, pay attention to retain the original distinctive buildings, will the new development thought and the old resources integrated in full. In the capital investment, adhere to the correct investment direction, optimize the investment structure, while strengthening policy support, improve the overall level of ecological tourism agriculture and level.

4.2 in sustainable orbit benign operation.

Ecological tourism of the agricultural development of the final way out is necessarily the road of sustainable development, this is no doubt. In the development process, to correctly handle the environment, resources and economic development, the relationship between the economic benefit and social benefit to both. In the preparation and the concrete implementation, should pay attention to the learning and application of the ecology principle, to learn the ecological agriculture development philosophy. At the same time, improve the ecological tourism agriculture system internal resource allocation and structural adjustment, play the system’s overall effect and complementary effect. In the process of the development of tourism resources, always adhere to the guidance of scientific view of development thought, people-oriented, overall consideration, the immediate interests and long-term interests, ecological tourism development and utilization of agricultural resources and effective protection combined, out of a low consumption of resources, less contamination of environment, economy and society benefits high new road.

4.3 build scientific perfect agricultural ecological environment construction and protection system.

Agricultural ecological environment construction and protection system, is by the conservation and utilization of agricultural resources, ecological environment construction protection and pollution prevention and control content constitute, the use of agricultural ecology principle, agricultural system engineering method and principle of circular economy, give full play to the regional ecology, resource, the agricultural industry development advantages, promote the sustainable development of agriculture in the important guarantee. Currently, to pay special attention to reduce agricultural ecological environment pollution, from the source increase regulation; To spreading marsh gas and clean energy, adjusting agricultural development of the energy structure; To increase the technical research and development level, through the technology to crack the various problems in the development of agricultural production. Anhui province is the Yangtze river, huai river flows through the land, and ecological construction and protection are especially important. Will be resolutely curb cut casually forest resources of bad momentum, through the legal, economic and administrative measures to ensure that the necessary forest resources intact, and establish a variety of types of ecological resources protection area, deepen the returning farmland to work. Especially, to increase farmers’ education propaganda, encourage them to converting cropland to forest and let them know to long-term meaning of the farmland.

4.4 integration regions resources, and improve the tourism agriculture cultural connotation.

Any one place in China’s long history of evolution has many characteristics resources and inevitable advantage field. Ecological tourism agriculture development to deep, you have to dig deeper into the region of the historical essence and culture connotation, improving cultural added value and historical complex. Practice has proved, no cultural implication is something is not likely to last long down. Anhui province’s long history of development in heterogeneous many characteristics of thing, this is the soul of the development of the local tourism agriculture. And that is what happens. Place oneself in anhui province ecological tourism agricultural development zone, the country life of leisure comfortable you are grown old, visitors can relax of your body and mind, enjoy the quiet of nature. Also, the lotus pond, ploughs, typical of farming culture into the scenic area where, as if everything went back to the human original state, the heart began to calm [5]. In addition, to dig all levels of culture, keep some ancient town, local culture, folk arts and crafts of the original features, reduce artificial factors of osmosis, promote tourism agriculture products cultural connotation.

4.5 bring the market allocation of resources effect, optimizing the management mode and the industry layout.

Is forearmed unpreparedness spells failure. Ecological tourism agriculture development also is such. Ecological tourism agriculture development must have climate favourable geographical position and triple elements, be short of one cannot. In planning before planning to comprehensive study of the target area, completes the feasibility, ask for the advice. To be honest, at present our country ecological tourism agriculture development levels are low, the theoretical support is not enough, the practice is just the start. Achievement hidden behind with many problems, such as low efficiency, extensive simple way. Therefore, in the tourist agricultural planning to household income, before the ecological environment factors of full system analysis [6]. Ecological tourism agriculture development is not single agricultural operators can complete, can travel by in the production management in the role. In the long run, this is to promote the development of ecological tourism agriculture a very good road. Travel agencies involved in ecological tourism agriculture after operation, the farmers will not have to worry about as the cultural level and the management idea behind a series of problems and causes. In addition, a series of travel agency itself advantages, such as more customers, management advanced concepts, such as advertising advantage can be an important role in this field. Travel agencies involved after, travel agencies and agricultural production operators become community of interests, face the risk management, both sides can work together to respond to, reduce risk reduction operation cost experience.

5 last word.

Undeniable, ecological tourism in anhui province agriculture due to the joint efforts of the relevant parties has made a series of achievements, accumulated a wealth of experience. But, the problems of developing not less than achievement, we need to study and to answer. In the long run, the development of the agricultural ecological tourism in anhui province will go on science and technology, the path of sustainable development, constantly excavate and upgrade the product the cultural connotation, the construction of new countryside in the context of reasonable development time adjust measures to local conditions, enhance the development in the future.

This article analyses how to combine the local economic development status and topographical features make “western China tourism leisure”, and to build green, humanity travel resort related Suggestions.

Along with the economic and social development and people living standard rise ceaselessly, tourism and leisure share will improve, HuaYin city offered to strive to create “western China tourism leisure”. Is to put the HuaYin to a higher level position. This paper is how to better and faster create “leisure”, do some preliminary exploration and thinking.

A, “tourism leisure” to highlight a “scene” word.

HuaYin huashan have not only, still have the abundant tourism resources; HuaYin mountain without water, the mountain limited capacity; Mountain scenic spot is many, it looks very little. We should change the thought, down in the tourism resources development of the new world, in orbit around the huashan mountains on supporting the. In recent years, HuaYin tourism industry though obtained fast development, but HuaYin besides mountain scenic spot the rich, the little, although have spots, many did not develop. Therefore, puts forward that we should change the past “mountain, the expansion LiuKe” for “mountain scenery, the LiuKe”. Because, the landscape, the mountain is not so easy expansion, lane is bad to also can destroy the landscape. Thus shall be under the mountain scenery fluctuation kongfu. Together with the cable and west Tong high-speed built, tourists come, easy go. Should try to let visitors at the foot of the stay for longer, can achieve stimulating consumption, increase the income, the purpose of the boom of the local economy. Rivers, is a place where the basis and premise of scenery graceful. Advice to build “too China lake” (building city river park is very good). Can store water, make full use of the water resources development of tourism industry, huashan feet for XinJing add, is a flood control and security project. In the long run, the lake also with formation water resources recycling use groundwater. Natural scenery, man-made, shenzhen has “splendid China”, yunnan has “the world horticultural exposition”, “east capital” to have a “peony”, we HuaYin can also make “Chinese rose will”. “Mountain flower ecological demonstration garden”. In expanding the huashan mountains in time and extension.

Second, leisure tourism to highlight a “green” word.

First of all, have to “green”. Must be advocating healthy diet, ecological diet, the development of the local characteristics snacks. So, we should let visitors can eat and relaxed, and let visitors safe to eat. This will give our guesthouse, hotel, restaurant industry given strict requirements.

Second, live to “green”. Now, people living environment, do not have to how high-grade hardware. For example, the hotel room in place some high-grade, rare flowers, can a pleasing to the eye, and also can purify air. Three is to do a “green”. HuaYin as the ancient city of xi ‘an “back yard garden”, as “the first city of its central” to have green, as leisure travel more to have green. HuaYin people much less, but non-cultivated land area is really many, planting trees that can generate economic benefits, the more important and ecological benefit, tourism benefits, environmental benefits.

Three, leisure tourism to put an end to a “dirty” word.

Due to the influence of the traditional economic growth view, tourism activities, from the overall still not completely out of the extensive development mode, lead to landscape ecological degeneration of low quality, unsustainable phenomenon. HuaYin can be called a is rapidly emerging tourist city. Investment promotion, expand the development, is undoubtedly correct, but, must can’t make what “pollution investors”

, pollution small also can’t have. As a “tourism leisure”, more should instead be attention, take excellent care.

Four, leisure tourism mining a “culture” word.

Known as a “shaolin temple” of the movie, the tourist industry of songshan forward into a new climax; A AWu singing than the have a beautiful place “, become the pronoun of yunnan scenery, masterpiece. We mountain, the “HuaYue fairy palm”, “chess pavilion”, “mountain, high precision”, which can be a world of mind “advocate” or mountain, the representative? Reason is the lack of big, high-level and celebrities, drama, the card’s marketing campaign, even a decent “CD” also have no.

In recent years, “shaanxi HuaYin old chamber group” in Beijing after the popular, to HuaYin tourists want to enjoy HuaYin old chamber, it is not easy.

Many historical allusion huashan feet, cultural landscape, but the lack of mining and the integration. West YueMiao within the “the first one pillar”, if no one explanation, who can be seen; YangZhen “hang down the SiZhi”, not even a inscription also have no, only one is not like the landscape of the portrait, the young’s “innocent ChuanGu” in the contemporary incorruptness construction and anti-corruption tide, only the city’s only recently did a “SiZhi” web site. “A cypress a stone at the well” is a rich in poetic humanities landscape of, now but water Withers, cypress died, ShiFei……. So HuaYin heavy historical and cultural brilliance, urgently awaits to development.

Construction “western China tourism leisure”, it is to need through the long-term efforts. But, as long as we stick to the scientific development, harmonious development, cross-realm development idea not be moved, a new hope HuaYin-the charm of “west China tourism leisure”, will quickly, on the track of healthy development.

“Heaven and the earth JiuTouDiao hubei guy”. Hubei province with a long history in this place, hundreds of years was born many renowned old name, which shop catering for excellent representative. In a network, the growing popularity of the electronic commerce technology means application is extensive today, e-commerce became the old name of the enterprise survival new opportunity. Although it can’t solve all the problems of old enterprise, but it is certainly not for innovation provides a good choice. From the traditional 4 P classic marketing theory of wuhan catering for the revitalization of old provides some Suggestions, and emphatically from the channel marketing on the one hand, and expounds the application of the electronic commerce to improve the function of the old business.

1 to choose a background and meaning.

1.1 background.

In the mid 1990 s, with the favored emerging local catering enterprises into and the rise of old name in the fierce competition are prevailing. Wuhan old name is how to step to the decline? How to get rid of the old business dilemma? Therefore, the author will be based on the visit and network data analysis, these problems to make a preliminary investigation and research, and sentences according to theoretical knowledge and practical condition, the author puts forward some corresponding advice and Suggestions.

1.2 ‘meaning is not only an industry, it is part of the culture of the precious city. Old name if disappear, many historical memory dies with them.

So the old name in the economic, cultural and social aspects to have the important meaning.

(1) economic significance.

Old name is acceptable quality high, the characteristics of the solid foundation. Because the shop to have some history, we can say, their profile is guaranteed. In this context, as long as the old name of reform, so its produce economic benefits is huge. So as long as the old name of the reform of the way to go, revive the former glory, will come.

(2) the cultural significance.

Because of its central hubei province is located in China, including four party the essence of food, so since the ancient times is a famous place in culture, wuhan is even more so.

Nearly hundreds of years, was born in wuhan were snacks have the city–old bean skin, the four seasons beauty–soup packets, cai-lin-ji restaurant–hot-and-dry noodles, five fang–dumplings), these are all full of old people is now entering wuhan childhood memory. If these old name disappeared words, so this is not only represents the people will not be able to wuhan after eat these foods, more mean old wuhan cultural loss.

(3) social significance.

As the saying goes “saying”, and wuhan is a value of the local culture, so the old name has a important food social significance. The wuhan food shop, be helpful for protecting local cultural property, and is good for wuhan people leave more delicious, more conducive to attract more people to feel wuhan feeds.

2 wuhan food old present problems.

In the 1993 years ago, cai-lin-ji restaurant, the city, the four seasons old beauty, five fang lent, small taoyuan, these old name has held the wuhan food industry sales of jiangshan now, but in the 1990 s, with the favored emerging catering enterprises enter and local’s rise, the old name of the fierce competition in the multilateral trapped in the prevailing. According to not complete count, wuhan is recorded of the old brand, more than 120 are, at present, a third of these management good, a third to the point of struggling, another one third, is has to carry, and now it is all of the old in wuhan city in the annual output value addition, also as a medium-sized hotel, and even now connect to the city’s famous old such old name has put up the shutters. So, wuhan old step by step how to decline? On the whole, lead to the causes for the decline of old roughly five:

(1) location restrict its development.

In the old old, the geographical position is not convenient to development, and because the city, face move. And modern catering business iron law is “no parking to have a meal a”, many shops in the crowded both private and not enough parking, gradually lose the “right”, plus wuhan in recent years to urban road traffic basic construction, hard to avoid the move, traffic facilities of the old behind it is to become number one modification object. In this way, moving, the transformation suspension, the old business certainly is heavy blow.

(2) system restrict its development.

Old name also belong to state-owned enterprises, and the state-owned enterprises operating mechanism often enough flexibility, enterprise’s lack of development momentum. The abuse of the old state-owned enterprise mechanism mainly displays in:

Overstaffed organs. At present many old enterprise still using the is a teacher, so the traditional a train an apprentice mode, lack of know both cooking and understand the management of accord with talented person, this led to the enterprise management system and the lack of scientific nature. In this context, there are still many old enterprise as, all these make old enterprise institution bloated, poor management. No management consciousness. State-owned enterprises are mostly monopolistic enterprise, basic have no competition. This has a lot of food in the old equipment update, talents and management innovation on tens years like one day, no improvement plan, also fully couldn’t keep up with an increasingly progress of the new marketing concept. No brand management consciousness. Many old name all have the glide management thought, this leads to them we grow old by deserting our ideas, ignore the core value of the brand maintenance and shape. The core value of the brand is the soul of the brand, the brand recognition and consumers through empathize, such as the best selection of development now being the one of, people think it will think of “ensure pharmaceutical quality, strict close, the material RenHang” image. And the old name often lack the wuhan food brand management consciousness, no constantly strengthen the consumer image, emotional resonance, and so lead to customer loyalty is not high.

(3) the brain drain to keep the original flavor.

From the 1990 s began, some private catering enterprises gradually ChengQiHou, often high-paying state-run store away old employees, for old such signs enterprise, but also the focus of poaching by less fastidious. Many of traditional craft heirs are done by, and the old state-owned enterprise inherent mechanism drawbacks, but also accelerated the excellent talents loss of these proprietary.

(4) service consciousness can’t keep pace with The Times.

Most of the food in wuhan in February we can see, the waiter still wear enough clothes clean and tidy, service attitude is with a decade or two years ago, it is still the shout about the state of the move. And with today receive public popular xiangkuaicandian compared to most repast environment is noisy, store decoration enough bright fashion, to bring the diner experience is not enough and comfortable, which caused the Turin xiangkuaicandian such as city, the scene of traditional name of a shop not there.

(5) compared with the emerging new enterprise appears dated banal.

From the 1990 s began, favored quickly to enter the Chinese market, local emerging catering enterprises is also rising, as people living standard rise, material life rich and colorful, the people have the choice of more and more. And the old name often all with a different ages ago products for selling point, stick to the traditional, no innovative products, the multiple choice, in the emerging of various food enterprise, before the competitiveness of the old undoubtedly more and more weak, plus customers like “changxin as tribute” psychological effect, customer easy to feel “old as new, which makes the old name of the passenger flow into a large part of the other enterprise.

3 the electronic commerce in the present situation of the application of old.

(1) the electronic commerce in catering the present situation of the application of old.

China time-honored brand is the original domestic department of the People’s Republic of China as the famous enterprise. In 1991, the industry of the determination, there are more than 1600 famous enterprise approved by. Through the online surveys that, the first selection of food in the food business has 246 a, of which 197 have a website, accounting for 80 of the total was 08%; 120 a network marketing, accounting for up to 48 of the total was 78%; 67 home sales is good, only accounts for developing network sales enterprise 55 was 83%; 11 of the total number of home sales is poorer, the rest of the sales are not ideal, but his prestige in 4 · 6, 4 · 8 (5 for the upper limit) between. From the above data can see, the electronic commerce in catering kind of selection of enterprise application is not fully. Although develop web site and online sales is only enterprise application of electronic commerce is the beginning of the stage, the enterprise internal is applied, electronic logistics system ERP is still not known, but if enterprise is not introduction this step of words, enterprise the most basic network marketing is unable to carry out, let alone through the application of electronic commerce to help old name for the brand construction and management. Therefore, this watch or can reflect the actual situation of certain.

(2) the electronic commerce in wuhan food present situation of the application of old.

At present the wuhan food old remain not much, with only 12 home, and set your of dedicated web site with six home, accounts for only 50% of the total; Carry out the online sales have nine, 75%, but of which only 2 home sales in good condition, accounting for online sales in the total number of 22 was 22%; Taobao score good (4 · 7-4 · 9, 5 into upper limit) have six, accounting for 66 was 67%. From this group of data, we can see that wuhan food old application of electronic business promotion brand their average level was significantly lower than the national average, and a lot of online sales were a deserted, some websites even can’t open, thus, wuhan restaurant industry e-commerce applications consciousness is not strong, lack of professional network marketing personnel to the brand marketing management, only five fang lent it a enterprise, it can be said that the application of electronic commerce brand promotion do better.

4 conclusion and suggestion.

4.1 conclusion.

Old name is after a long time the market test and survive the enterprise, the product itself with high quality, price to consumers, but many years down still common excessive dependence on the traditional sales agents mode, you don’t do market, DengKeShangMen, and that will only have. In the age of Internet economy today, don’t rely on network platform sales patterns of innovation, old bouquet savoir hard to fall. Only on “keep, glide” can’t shop for brings new market, and may even affect the original market share to maintain. Electronic commerce environment for the mature provides great old reborn opportunity. Especially with pay treasure to the nation’s largest independent third party transactions platform for online sales to increase the diversity of payment, and can guarantee the safety of fund, help old win more pay treasure customer’s favour. So, wuhan food should be old to seize the opportunities and make full application of electronic commerce technology and network business platform, further strengthen its brand image, to promote the product sales, and expand the market share.

4.2 Suggestions.

With the increase of domestic users, domestic electronic business portfolio in a straight line, this from the performance of the treasure is obvious. Network race has become the food industry channel competition next main competition form, perhaps in the future will be the food network of catering industry and a main battlefield. According to the previous data collection and on-the-spot visit, we to wuhan food shop for the application of e-commerce put forward the following a few Suggestions:

(1) strengthen the construction and maintenance of the website, enhance the brand image.

Enterprise’s official website is the enterprise brand image and a reflected, and network has entity shop and other media can’t compare to the richness of the information, timeliness, interactive and interactivity. At present, only half of the wuhan food old established their own official club website, and half of which web design are rough, visitors quantity also very few, can’t play the role of the old propaganda. To this, the old name should attach importance to the construction site, pay attention to the information to update, strengthen the interaction with friends, and to develop some favourable activity or interesting activities, attract consumers browse. Still can take competitive rankings, BBS propaganda etc way, climaxing visibility.

(2) actively developing new products, to adapt to the online sales model.

Food sold a lot of food of old were not suitable for online sales, such as hot-and-dry noodles, dumplings, soup packets, etc, must be through the change can realize the product form online sales. Now there has been some wuhan old noticed that, such as five fang for development lent diet culture brand, developed a frozen dumpling series, vacuum cast fresh series, cai-lin-ji restaurant hot-and-dry noodles are taking the form of instant noodles, realized the supermarket and online sales. At the same time, the old name should also be strengthened the development of new products, to cater to consumer tastes, give consumers the newness.

(3) pricing should be moderate, and to make online pricing slightly lower than entity shop price.

Old name stands for the traditional and a precious memory, should be a kind of close to people’s image, so its pricing should not be too high. And online sales itself has managing inventory and cost of circulation characteristics, so should be slightly lower online price, in order to attract more consumers early buy products online, and further development of the online market.

(4) regularly in the online promotional activities.

In order to further expand the online sales, can carry out a series of old online promotion activities. Such as regularly in the online publication can be printed in the entity shop to buy the coupons, online propaganda entity shop holiday sales promotion, or shopping online sweepstakes, etc. To expand the market areas.

(5) to strengthen the application of form a complete set and electronic commerce software process control.

With five fang) for example, observed on the network for 5 party the diversity of the sales channel, resulting in different channel between system have different enters sells saves the management system, the system and not between docking, this has made it in data management accuracy greatly decrease; In the order processing and delivery system, have the improvement and ascension of space. So the old name should attach importance to the business process of electronic equipment construction, and constantly improve the electronic commerce system.