In 2009, the state council issued the revitalization of culture industry planning “, for the cartoon industry provides opportunities for the development. Then countries and has issued a series of cartoon industry support policies, and optimize the development environment of animation industry, also a huge boost to China cartoon original and momentum of development. With China’s economic development mode, and industrial structure adjustment, Chinese animation industry has stepped into a fast development period. The article discusses the development of Chinese animation industry road.

The so-called animation industry, is refers to “originality” as the core, the animation, comic for forms, including cartoon books, newspapers, film, TV, audio and video products, based on stage and modern information communication technology such as the new cartoon animation direct product development, production, publishing, broadcast, performance and sales, as well as with cartoon figures about clothing, toys, electronic games derivatives of the production and business operation of the industry. At present, our country’s cartoon industry in just the start stage, the country although issued a series of policy support, but compared with international cartoon powers, and a distance, thankfully, in recent years some professional cartoon talents to stand out, some cartoon works out of the country.

A, cartoon industry development present situation analysis.

(a) animation products appear to the increase in the number of leap on December 17, 2009, statistics, 2009 years have provinces of radio and television department to examine through domestic cartoons to 275 department, production has more than 2008 years of total amount to 138749 minutes.

Domestic the creation of the cartoon level, art quality also with animation of increased production and improve.

(2) the policy support and funding injected.

The state financial support of development of industry of cartoon with special funds, ministry of culture in September 2008 the start “the original cartoon support plan”, the excellent original cartoons, comic creator, cartoon show works, and perform creator (team), excellent original cartoon works, excellent network network anime creator (team). Cultural authorities at all levels attach great importance to cartoon creation, have issued a series of policy support. Meet the conditions of the cartoon enterprise enjoy to finance, tax, and other aspects of the preferential policies. Ministry of culture in the form of awards and subsidies, encourage anime enterprise to world, and promote our country’s animation industry internationalization. Such as: can participate in international famous exhibitions of anime and enterprise and to encourage and allowance; On domestic cartoon products export awards and subsidies have special funds, etc.; Film and television animation rise to and literature, drama, film equal status. Therefore, the government not only support original cartoon works and the author, but also promote original cartoon works. Purpose is to make a batch of dynamic cartoon enterprise and international visibility of the cartoon image and work.

(3) a number of excellent cartoon works stepped foot on foreign soil anime without borders, in the global market environment, some Chinese excellent cartoon cultural products fine production, exquisite and picture, healthy and positive content, has become all the wealth of sharing, stepped foot on foreign soil. These represent his “fist” works, show the Chinese original cartoon in the international market rising value and position, is in the process of the development of Chinese animation industry is an important milestone. Such as: the central television spend nearly 40 million yuan makes 52 set large animation series the small carp sawyer”

By the middle of May 2008, the small carp sawyer “has been issued to Italy, Spain, Russia, India and 51 countries and regions.

Second, the animation industry development prospects of Chinese animation industry analysis for the future development of the model has increasingly clear.

(a) to derivative industry become inevitable trend development support original animation derivative product development is the future of China’s cartoon industry development and research of the important issues. At present our country animation derivatives market whole development are still at the primary stage, continuously improve cartoon image, for later cartoon works, the development and mining derivatives market potential accumulated popularity, in order to achieve the maximum profit purposes. Therefore, efforts should be made to enhance their own enterprise brand recognition, and build a reasonable industry chain operation mechanism, improve the effective legal system, to safeguard the derivative products development.

(2) to 3 G technology, network technologies emerging cartoon industry will make anime and derived industry great-leap-forward development.

With the arrival of the age of the mobile Internet, cartoon industry will use IT technology, absorb film, animation and network game elements, make a mobile phone with Chinese characteristics of animation industry, form more vitality, more development potential.

(3) to develop plenty of high quality talents, strengthening the anime talent education paper “target =” _blank “> vocational education.

Training of vocational education college animation talents, realization and enterprise “joint and combined with” means, in the teaching of simulation training will anime, change is the efficiency in production practice. To make the students faster, more directly contact with the new technology, new technology, new material, change the previous simulation training of students to production practice, the concept of product production, cultivate the students’ awareness of the product quality and shorten the distance of theory and practice, so that the students can receive two kinds of culture.

Economic globalization for development of animation industry provides the broad space for development. Cartoon industry is called “forever rising sun industry, believe that: in the government support, planning, guidance, the Chinese original cartoon large-scale overseas market will enter the unprecedented” golden development “!

The article from the social public cultural consumption, personal and cultural products consumption, personal consumption culture activities three aspects, the survey of 80 Shanghai after cultural consumption status. At the same time, with foreign cultural consumption in the research on “consumption culture” research paradigm of new applications, social class theory to the localization of grafting to demographic variables as separate different cultural consumption group basis. The final conclusion found, education, jobs and income for 80 factors such as after the cultural consumption group effect, and summarize the current 80 group of cultural consumption after general characteristics and the latest trends and thus for domestic consumption culture research provides a theory and empirical support.

1 the problem put forward.

Consumption as a human daily life important part is increasingly becoming the pull of China’s economic growth factors important; And as part of the consumption, China’s domestic cultural consumption trend of rising gradually. Especially as an international metropolis, Shanghai is the development of cultural consumption more quickly. In fact, the so-called culture consumption [1], just as its name implies is to the consumption of the cultural products enjoy; That is, the consumer in order to meet the needs of the spiritual life, take different way of consumer culture the process of consumer goods. In the economic conditions and have abundant loose leisure time, under the condition of people in order to obtain knowledge, edify body and mind, entertainment self demand such as satisfying, and to the material form of cultural products and services of the form a kind of cultural service consumption behavior [2]. Cultural consumption deeply affect a country’s national quality, and its economic development has a leading role. In the study of cultural consumption, scholars put forward different classification method and standard. If the form of from consumption to see [1], it includes public cultural consumption and individual culture consumption; Among them, the individual culture consumption according to the content of the consumption and divided into personal and cultural products consumption and personal consumption culture activities. And from the broad sense to see expense content [3], culture and education, including consumer travel and sports, culture places of entertainment, radio and television audio and video products, drama dance, and so on service industry. On this basis, still can fitness, sports shows and events such as watch more widely in the sense of entertainment and leisure activities into them.

At the same time, scholars also puts forward the cultural consumption and social individual values, aesthetics and interests about [4]. And after 80 as since reform and opening up the new generation, their values, the outlook on life, and predecessors’ world view is vastly different; So, as a social groups of the major consumer groups, discuss after 80 in cultural consumption characteristics, it is very urgent and necessary. According to the above analysis, the research of social public culture from consumption, personal and cultural products consumption and individual culture activities consumption three aspects, the selection of the Shanghai area after 80 groups as the object of research, to reveal the present situation of cultural consumption after 80, and summarizes its cultural consumption and extract the features and laws. The investigation of the random field through the form of street visit complete, issue questionnaire was 600; Through the strict screening, altogether collected effective questionnaires.

2 the social public cultural consumption of research.

Social public cultural consumption in culture in the most basic consumption belongs to consumption, including libraries, museums, memorial halls, art galleries, cultural centers, etc.; General by government organization, to improve the cultural quality. This study from 80 community public cultural activities to the center of the popularity, weekly in the community public activity center time each year to social public culture and the number of places three aspects discusses Shanghai 80 after the social public cultural consumption group.

2.1 80 community public cultural activities of the investigation result center popularity.

“After the 80 social public cultural activity center after the investigation of popularity, found that 59% of the 80 public cultural activities after know community center of existence, and that can be in these places in get what kind of information; 41% of the 80 said after the don’t know how the community public culture activity center of existence, and can’t use these places to enrich their life. The research results show that, although more after 80 community public cultural center know the existence, but still need community service center do good propaganda work, to attract more 80 community public cultural activities after participate in the activities of the center.

2.2 after 80 in the community public cultural center of activity time investigation results.

After a week of 80 after the community public cultural center of activity time investigation and research, a week can be found in the community public cultural activity center activities of the number of samples 0 hours 69.3% of the total, every week in the community public culture activity center activities one hour of 18.5% of the total number of samples, every week in the community public cultural centers in the number of hours, activity 1 accounts for only 12.8% of the total sample. The research results show that after the 80 group may is in stage career, every week did not have too much time in the community public cultural activities; And the community public cultural activity center also should rich own form of activity, to attract more young group to attend.

2.3 after 80 to different social public cultural centers in times of research results.

After a year of 80 to different social public cultural centers in the number of research activities can be found after the 80 group go to the library and the number of museums, far more than the memorial hall, museum and cultural center to the number of times; Especially after 80 groups have not been to the number of the memorial to 70% of the overall samples, namely the memorial for 80 after a year of the group to the least number of social public cultural activities center; Compared with the library, 80 a year after the number of times to the museum group to more. The research results show that after the 80 group more popular culture by epidemic idea influence, bias “fast food culture” consumption, such as the nature of the tourism of museum venues preference degrees higher.

At the same time, through the 80 group “not to go public cultural activity center” the investigation of the causes, it can also be found after 80 group, the reasons for the most mentioned “busy”, this argument from the side after the 80 group “prefer fast food culture” consumption thought the social root of such. In addition, mention for facilities that is not very good or bad service activity center and reason not to go to public cultural center at the number of people, this also indicate current site and service factor is not hinder the younger group to participate in social public cultural activities of the main factors.

3 personal cultural consumption of research.

3.1 theoretical basis and solution design.

There is no doubt that about individual cultural consumption of the concept and content of research, domestic scholars have been successfully grafts the foreign studies of this vision, and combining with China’s social status, relatively clearly to analyze the individual culture consumption the nature and the research category. But individual culture consumption concept and content of the research, it is only a personal culture consumption study surface parts; And about individual cultural consumption reason and its evolution path of the research, is the core of personal consumption culture research part. In the present study, the domestic scholars put forward personal culture though consumption and the social individual values, aesthetics and interests about [4], but failed to further discussed cultural consumption and related factors of the relationship between the size effect, and the lack of the application of quantitative analysis method that lack of significant results.

Of course, this situation appear, may also and cultural consumption research topics relevant; “Culture” the concept itself the load bearing sociology meaning, and the quantitative analysis method to study the overall problem, the limitation of, make qualitative analysis become domestic scholars of choice. But, if can choose typicality of empirical samples, and accurate positioning in the research object of the present situation of the causes of cultural consumption, could eliminate the limitation of the application of quantitative analysis method, so as to realize the cultural consumption study in the research methods of innovation. And about the goal the realization, can put forward from abroad sociologist of the “consumption culture” in the research paradigm for reference.

Because, this is, “consumption culture” research paradigm, is will consumption with social class structure, social relations and other social fact tied for inspection, to the greatest degree expand “consumption” border; dimension That is the consumption and is not only on the economic value of pursuing personal effectiveness maximization of the process, is also the attributions are building, interest distinguish, cultural classification and social relations reproduction process [5]. At the same time, along with the social structure change, change, change art aesthetic values such as the introduction of fact factor, makes quantitative analysis method in the application research of cultural consumption becomes possible. In addition, you need to be aware that China’s political and cultural different, make the cultural consumption study “social class structure of” in the domestic research grafting, more performance in gender, age, occupation, income and population statistics variables of partition, does not have obvious political position classification.

In the above theory research, and on the basis of the study of the theory about the scheme design in full consideration to the purpose of this study and data analysis of maneuverability, will be mainly includes two parts: (1) the contents of the content of the cultural consumption after 80; (2) the influence factors of social facts. The former mainly includes cultural products and cultural activities of consumption, and the latter mainly including gender, education level, position, month disposable income such demographic variables description.

In the specific variables of the statistics, first is about cultural consumption variables. Among them, the consumption of the cultural products as variables: read the number of monthly magazine, every year to the movies a month, the number of the number of monthly purchase DVD, by the network the number of movies; Cultural activities for the consumption of the variables: every year, the number of times a year the theater, see the number of times each year, the concert of the concert times, see the number of times a year musical. Finally, this study also choose four demographic variables as the control variables. Among them, the setting of the specific options are as follows:

Gender: male, female; Education degree: high school degree (high school and the following, the technical secondary school), a college degree (part-time college, university, full-time college), bachelor degree (full-time university), the graduate student (master, doctor); Position: the primary position (student, authority or institution general staff, enterprise/company’s general staff, general specialized technical personnel), intermediate position (authority or institution ordinary cadre, enterprise/company department manager or middle-level cadres, individual practitioners, intermediate and professional technical personnel), a senior position (authority or institution department bureau class above the cadres and the enterprise/company director or general manager, private entrepreneurs, senior professional and technical personnel); Month disposable income: low disposable charges (4000 yuan of the following), low disposable charges (4000-5999), medium disposable income (6000-9999), higher disposable income (10000-13999), the higher disposable income (above 14000).

3.2 the gender factor variance analysis.

Through the single factor analysis of variance, can find different gender characteristics of Shanghai after 80 of cultural products consumption and cultural activities consumption is not differences (P > 0.05). This shows that men and women group in the cultural consumption, not exist obvious difference, the gender factor not influenced obviously by the cultural consumption. At the same time, the number of gender characteristics for 2, and sexual factors influence not cultural consumption, so not “the comparison. Concrete analysis results see table 1.

3.3 education factors of variance analysis.

Through the single factor analysis of variance, can find different education degree of Shanghai 80 of cultural products after consumption and cultural activities consumption differences (P < 0.05). This shows that different education degree after 80 in cultural consumption with a certain difference in, education factors on the cultural consumption influenced obviously by the. At the same time, the education level of the number of groups of 4 and education factors influence of cultural consumption, so will also compared afterwards. Concrete analysis results in table 2.

Due to the different education degree of Shanghai 80 of cultural products after spending differences, so high school degree, college, bachelor degree and the graduate student degree, four education degree of cultural products under the number of consumption compared, can find high school degree after the 80 group mainly focus on the "purchase quantity 0-2", the "purchase quantity 6-10" and "buy number 11-15" three interval, college and undergraduate degree after the 80 group mainly focus on the "purchase quantity 6-10", the "purchase quantity 11-15" and the "purchase quantity > 15″ three interval, the graduate student after 80 group mainly focus on the “purchase quantity > 15″ interval. This shows that education degree of cultural products after 80 consumer produced a positive significant effect.

Due to the different education degree of Shanghai 80 of cultural activities after spending differences, so high school degree, college, bachelor degree and the graduate student degree, four education degree of cultural activities under the number of consumption compared, can find high school degree after the 80 group mainly concentrated in the “consumption number 0″ interval, and had the number of consumption culture activities to no less than the cultural activities the number of consumption; College graduate and undergraduate degree of 80 group after mainly concentrated in “consumption number 1-2″ interval; After the 80 graduate student group mainly concentrated in the “consumption number > 5″ interval, and college degree or above in 80 after the group had cultural activities to be more than the number of consumption is not the number of consumption culture activities. This shows that education degree of cultural activities consumption produced a positive significant effect.

3.4 position of factors analysis of variance.

Through the single factor analysis of variance, can find different level of position of cultural products after Shanghai 80 consumer does not exist differences (P > 0.05), and in cultural activities consumption there are differences in (P < 0.05). This shows that different job grade after 80 group in the cultural consumption are part of the difference, the position of cultural consumption factors influence, but not significant effect. At the same time, the number of job grade 3, and the position of cultural consumption of factors have influence, so will also compared afterwards. Concrete analysis results to table 3.

Due to the different level of position after Shanghai 80 community's cultural products consume not differences, so the primary position respectively, intermediate position, a senior position three job grade of cultural products under the number of consumption compared, can find different position after the 80 group in the distribution of each interval number basic convergence, does not exist obvious differences. This shows that position of cultural products consumption level do not produce significant effect.

Due to the different level of Shanghai urban residents position of cultural activities consumption differences, so the primary position respectively, intermediate position, a senior position three job grade of cultural activities under the number of consumption compared, intermediate position can be found after the 80 group mainly concentrated in the "consumption number 1-2" interval; Senior position after the 80 group body mainly concentrated in the "consumption number 1-2" and "consumption number > 5″ interval. This shows that position of cultural activity level produced a positive effect of consumption, but role is not significant.

3.5 the income factors analysis of variance.

Because the proportion of the higher income group is only 3.27%, not generality, can consider the higher income groups with combined for the new “higher income groups,” to working together. Through the single factor analysis of variance, can find different income levels after Shanghai 80 community’s cultural products consumption and cultural activities in consumption differences (P < 0.05). This suggests that, low-income, lower income groups, moderate income group and high income groups consumption in culture with a certain difference, income factors on the cultural activities have a significant impact of consumption. At the same time, the number of income for 4, and income factors on the cultural consumption significant impact, so will also compared afterwards. Concrete analysis results, see table 4.

Due to the different income levels after Shanghai 80 of cultural products consumption differences, therefore, low income, lower income, middle-income and higher income four income level of cultural products compare the number of consumption, low income level can be found after the 80 group mainly focus on the "purchase quantity 6-10" interval; Lower income level after the 80 group mainly focus on the "purchase quantity 11-15" interval; Moderate income level and higher levels of income after 80 group mainly focus on the "purchase quantity > 15″ interval. This showed that job grade products of culture consumption have a significant effect.

Due to the different income levels after Shanghai 80 cultural activity consumption differences, therefore, low income, lower income, middle-income and higher income four income level of culture activities compare the number of consumption, low income level can be found after the 80 group mainly concentrated in the “consumption number 0″ interval; Lower income level after the 80 group mainly concentrated in the “consumption number 1-2″ of interval; Moderate income level and higher income level of 80 group mainly concentrated in the “consumption number > 5″ of interval. This shows that income level of cultural activities have a significant impact of consumption.

4 the enlightenment.

After the research can be found gender characteristics of Shanghai urban residents not factors affect consumption culture, education level, job grade and income level to factors such as Shanghai urban residents will influence of cultural consumption. Among them, the education degree and income level for the residents of cultural consumption will produce positive significant influence; Job grade for the residents cultural activities will have positive impact on consumer, but in the significant influence on education than factors such as the obvious. So, by the results, and subsequent research from the following three aspects:

(1) added culture consumption research variables, further analysis of the demographic variables residents the influence of cultural consumption; Such as introducing different income groups of cultural consumption expenditure variable, so as to determine income factors on the influence degree of the cultural consumption size; (2) different demographic variables of the cross, and find out the demographic variables on the residents’ consumption culture the cause of the effect; If the age levels and income level two factors cross and analysis, with accurate definition each factor to the influence of the residents cultural consumption size; (3) control the demographic variables in urban residents of the cultural consumption effect, analyzes the other external factors on the residents’ consumption culture influence; As in control the demographic variables, under the premise of the residents of the life form variables of cultural consumption effect.

Financial crisis to our cultural industry development is for challenges and opportunity. This paper expounds the crisis period after our cultural industry in the background and the present situation, proposed the economic crisis is the development of cultural industry an opportunity this view that China should seize the opportunity, take the active strategy, promote cultural industry great-leap-forward development.

By the subprime crisis caused by the financial crisis has spread around the world, on our country’s economic influence is inevitable. However, financial crisis for the cultural industry, it is both challenges and opportunities. How to respond to the challenge, turn “crisis” as “machine”, the promotion of culture industry realize the leaping development, is we have to face a major realistic subject.

After our country during a crisis, and the development of cultural industry opportunities.

(a) the financial crisis stimulate cultural consumption culture industry development.

In general, the more economic depression, the more the public were free to enrich their spiritual world. So, the economic crisis but a culture of the machine. Films, radio, color animation, photography, cartoon products are means of dissemination in an economic crisis creation and develops. Digital publishing, mobile value-added services, network game, low price, new technology, the mode of transmission by market will eventually, become a cultural industry innovation means of dissemination and cultivating an important breakthrough new formats. The current international finance has spurred the people need to feel warm good wish, cultural consumption also became the demand of people hot spots. Prime minister wen jiabao in 2009 “two” government work report: “promote cultural development and prosperity, already can expand the consumption field, also be helpful for rich people’s cultural life.” (1) according to international experience, a per capita GDP development level and certain engel’s coefficient and a certain cultural correlation between consumer spending, and cultural needs with per capita GDP growth and increasing. In 2008, the per capita GDP has more than $3000, the corresponding cultural demand in the ratio of personal consumption should account for more than 20%, the total amount should be in consumer spending culture 4 trillion yuan of above, and at present cultural consumption spending less than $800 billion. (2) the potential demand of residents in our country culture is far from release, cultural consumption space is very big. So, can the ascension of the cultural needs to expand domestic demand as the important content, elaborate organization production to deal with crises practical cultural products, actively provide help people spirit of various health benefits reduced pressure of cultural consumption, for the revitalization of the cultural industry to create a more favorable social environment.

(2) the financial crisis helped burstling science and technology innovation cultural industry development.

Historical experience shows that the global economic crisis often accelerating major science and technology innovation and scientific and technological revolution. Major scientific and technological achievements tend to push the world economy to the recovery and prosperity. 1857 years of the world economic crisis triggered the electrical revolution in marked the second technical revolution; 1929 years of the world economic crisis triggered the post-war to electronics, aerospace and nuclear technology for the third time the sign of the breakthrough technology revolution; 20 century 40, 50 s computer, synthetic material the rise of new technology, making us in the post-war quickly to economic prosperity; A recent Internet information technology revolution, also effectively help the United States from the 1987 economic crisis the recovery. The famous “information superhighway” plan with a Clinton period for 8 years of economic growth, its influence has continued ever since.

Science and technology innovation has become a financial crisis to overcome the other edge of the international community in this respect are already have an amazing consensus. President Obama about economic policy in the published an important speech has said, the United States has walked out of the financial crisis of confidence, is one of the reasons the United States still has the world’s most advanced science and technology innovation and invention. Chinese premier wen jiabao in 2008 the national science and technology awarding meeting points out: “history shows that every big crisis often followed by a new science and technology revolution; each time the recovery of the economy, is inseparable from the technology innovation. Through the major science and technology breakthrough, the creation of new social needs, bringing in a new round of economic prosperity.” “Knowledge and science and technology is the important factor of sustainable development, and is the basic forces of economic difficulties to overcome.” (3) to China’s online game publishing industry as an example, the general administration of press and publications to strengthen China’s online game of independent research and development capacity and implementation “the Chinese national network game publishing project”, pushed by 2008 China online game development company already amounted to 131, engaged in the research and development of professional personnel of $24768, a 17.8% increase over 2007; Independent research and development of the network games of more than half 286, a 14.4% increase over 2007, some large network game development companies, such as the perfect time and space, tencent, jinshan, nets dragon in 2008 with an average annual and launched at least a more network game works. In 2008 China independent research and development of the network games actual sales income of 11.01 billion yuan RMB, a 60% increase over 2007, of China’s online game publishing market 59.9% of total revenue, original network game has been strong for four consecutive years of the Chinese market occupy the leading position. The top ten in the most popular online game, independent research and development of the network games occupy the six seats, realize the market value and the number of users of the double breakthrough. (4) the scientific and technological innovation and its transformation of achievements, agree with cultural production and consumption of strong demand of science and technology field, will greatly promote the rapid development of the cultural industry. As long as we seize the opportunity, accelerate the research and development of new technology application, can with the power of science and technology innovation support and lead our cultural industry to a new level.

(3) the financial crisis promote the upgrading of the industrial structure highlights culture industry advantage.

In the knowledge-based economy era, innovation is the core and nature of the cultural industry is the dominant industry, and at the same time, because of its own to the material and energy of the low consumption are considered the most conducive to the implementation of the sustainable development of industry. Released in 2006, the national economic and social development of the 11 five year plan for clearly put, must accelerate the transformation of economic growth mode, in order to optimize the industrial structure in promoting development, and the adjustment of economic structure as the main line, prompted by economic growth mainly rely on industrial drive and quantity expansion drive to the three industries of synergy drive and structure optimization drive change. Comrade li changchun articles also said: “the business culture industry as the cultural and economic blend mutually, the embodiment of high scientific and technological content, low consumption of resources, less contamination of environment, development potential, is the new economic growth point, is also the adjustment of economic structure and the focal point of cultural market prosperity, and promote economic and social development of increasingly prominent role.” (5) the current international financial crisis a strong impact to our economy, but also to promote China’s economic structure adjustment and upgrading of the industrial structure bring an opportunity, in this process the high energy consumption, labor-intensive industry will be eliminated or forced to upgrade, the industrial structure of our country to the low energy consumption, of knowledge intensive industry transformation, the cultural industry can seize the opportunity to accelerate development. Financial crisis thrusting our cultural industry upgrade, the cultural industry of long chain can also spread reverse stimulate downturn situation, and promoting economic development. So, on the one hand, can stimulate the vitality of economic development, on the other hand can create more employment opportunities. This for alleviating China resources, environment and social employment pressure has very important practical significance.

(4) the financial crisis under international cultural market competition situation happen new changes.

By international financial crisis, the developed countries of the cultural industry is under different degrees of shock. Foreign culture enterprise entering into China, the pace of cultural market significantly slow down, competitive situation temporarily slowed, international cultural industry business development stage appear weak, for our cultural industry to speed up the “going out” provides certain market space and favorable conditions. Culture “going out”, mainly through the three approaches: copyright “going out”, finished product “go out” and entity “go out”. Among them the copyright output is simple, but relatively passive; Products output effective fast, but limited by languages; Founded in overseas entity, the implementation of the localization strategy, then it would not only be close to the actual international society and the audience, and can use, can effectively into international mainstream market. At present, the international market with Chinese cultural element to the interest of the products are increasingly strong, it is our culture enterprise through the acquisition, merger, cooperation in a variety of forms such as foreign direct to establish their own manufacturing base, make oneself of the cultural products smoothly to enter the international market created very advantageous condition, provides a rare opportunity. 6 as long as we seize this opportunity to advantage, build a number of policy support strong international operation ability of culture medium enterprise, constructing the system of high efficiency as soon as possible international communication system, our cultural industry aircraft carrier will brave the wind and waves, headed for blue ocean.

Second, the crisis stage after our cultural industry development countermeasures.

(a) to push reform of the cultural system.

The development of cultural industry, must solve institutional problems. One is in accordance with the separation of government affairs separate principle, and to actively transform government culture management function, build strong macroeconomic control. To realize the government from “run”

Culture to “tube” cultural shift from direct to indirect management management changes. Through the “service, consulting, supervise, coordinate” and so on the cultural market management way into orbit of standardization and legalization. 2 it is actively promote cultural institutions of the business enterprise reform. To a few state-owned enterprise culture of modern enterprise system transformation, and make them a clear property rights, well-defined right, independent operation and their own profits and losses of the enterprise culture, give them in driving the country culture industry development process of the responsibility of the mainstay. Also, according to the culture industry can business scope, the private enterprise to enter the market allows culture of culture project and encourage the cultural industry in the industrial policy, for the private enterprise to enter the culture to provide specific market operation policy. Eventually form to public culture enterprise as the main body, the state-owned culture enterprise as the guidance and non-public culture enterprise coexist culture enterprise multiple development pattern.

(2) to establish and perfect the legal system of the cultural industry.

Our cultural industry in the current rapid development, the traditional industry will continue to develop, the new industry constantly emerging, new, new questions also will rise, and the cultural industry must conform to the trend of development, need regulations issued as soon as possible, and to the development of cultural industry to regulate and promote and effective management. One is to strengthen the legislation. Industry not only to be following the legislation to the development of the industry, and to promote the reform and system is. According to the cultural product can be replicated sex, cultural products to the different groups, the adaptability of the cultural industry policy environment needed, formulate relevant laws and regulations; According to the cultural group various kinds and diverse forms, cultural consumer groups of different cultural products accept ability is different, make culture market access laws and regulations; According to the development of cultural industries introduced capital needs, make the cultural industry of the investment and financing, and tax preferential laws and regulations; According to the culture industry talent and technology needs, make introducing cultural talent and technology of laws and regulations, etc. Two is to strengthen the enforcement of the law. Strengthened copyright consciousness, strengthen the protection of intellectual property, and the ACTS of intellectual property infringement include piracy, forgery, fake, tort crack of sanctions, ensure socialist culture industry in the legal orbit, and promoting the development of continuous, high efficiency, stable.

(3) culture energetically carry out the strategy of industrial cluster.

The cultural industry strong fusion decided their development process to all kinds of resources integration, and the cultural industry cluster produce the scale economy and synergy effect also become the driving force of development, which is already by foreign proved by practice. American Disney, Hollywood and time warner group is the culture of industrial cluster successful model. China’s culture industry business unit is numerous, but basically at “independent status” resources scattered, intensive level is low, hard to produce scale effect, difficult to form the whole brand advantage.

Therefore, we must vigorously promote resource integration and enterprise restructuring, improve industry concentration. Want to rely on competitive enterprises (including culture and the cultural enterprise), through the cross-regional, cross-trade and cross ownership merging, combining, restructuring and so on many kinds of ways, promote the quality resources to key enterprise concentration, make scale, intensive and complex culture industry group, cultivate a group of strength, and has a strong competitive power and influence of the large mainstay enterprise culture, the cultural products creation, production, processing and sales into an organic whole repeatedly, formation of the organic combination of industry chain, promote cultural industry cluster development, form scale, make the culture industry become a real the pillar of the national economy and participate in the international competition the main strength.

(4) fully explored the Chinese traditional culture resources.

“Culture is the wealth”. The culture as resources, and form a new economic form, is the important trend of today’s society. The Chinese civilization has a long history, and has five thousand years of history of civilization and culture type is extremely rich, accumulated the difficult to appraisal culture resources.

But, at present our rich cultural resources have not been do very good development and utilization. Instead, always be foreign company beat development. For example, the hua mu LAN “is the Chinese household story, but the United States into a Disney packing box office animation large; The romance of The Three Kingdoms, the marsh, “monkey” are Japan and South Korea adapted into animation, after the game, selling to China earn piles. These examples remind us, in the current economic and cultural globalization background, the development and utilization of the culture is no regional, without borders, who cultural consciousness ahead, who art gimmick is advanced, who will occupy culture resources development the commanding heights. If not quickly improve cultural resources development and integration ability, can only watch the high-quality goods of history have been fashioned into other people’s products. 7 how to reduce the similar passive and embarrassed, how to make the Chinese culture in our own hands really carry forward, is our future will strive to resolve problems.

(5) strengthening the cultural industry talents cultivation.

The development of cultural industry, talent is the key. China’s culture industry is the lack of strong competitiveness, and one of the reasons is the lack of a batch of understand market, understand business, understand management, and understand technology, understand art, have good taste of specialized personnel. we should formulate the flow of talent cultivation and the policy, broke industry and national, provincial and municipal boundaries of regional, cultural production completely according to law, implement talent free, reasonable flow, exchanges and cooperation. Must change the traditional cultural talent area, unit all of the system, and realize the socialization of the management of human resources and personnel supply and demand of the market economy. To pay attention to cultivating culture industry management talent, especially can adapt to the digital technology environment of the culture in industry needs capital talents, digital art software development personnel and media industry operation management talent. To develop cultural creation and production of high-end talent and complex talents, but also key cultivation culture product marketing talents.

To actively various kinds of large creative design exhibition, make designers and exchange of the collision of the platform, stimulate the creative talent to create original cultural products of passion and power. To promote the overall art education primary and middle schools, training future culture art creators and consumers. To establish a cultural cultivation of talents, to introduce, selection and stimulation mechanism, do priciples, enable the human resources to get the optimal, promote our country’s culture industry fast development.

Historical experience shows that, in a financial crisis or economic depression, the cultural industry will usually contrarian development, rapid rise. As long as the situation, make timely forward-looking research and planning, take effective strategies, China’s culture industry will change the crisis into an opportunity for, contrarian, a difference, for the people’s livelihood, the growth, the stability and promote economic and social sustainable development to make positive contribution to the overall.