At present, the domestic consumption demand in our country has become the main economic sustainable and healthy development of important barriers. Especially in recent years, the negative impact of insufficient demand more and more obvious, has become a slow growth and economic growth is the main reason for the low quality. At this time, only to expand domestic demand and consumption to improve, to ensure that our country’s economy is developing fast growth. However, the market supply and the demand of consumer is mutual choice of psychological game process. Some objective existence of the factors to the consumer demand.
A, consumption role.
1, people living consumption improvements, can promote economic growth. Marx said: “the producers of the quality of the production consumption.” The improvement of people’s living consumption, inspires laborer to produce enthusiasm, improve their body, culture, the moral quality, and the improvement of laborer to produce initiative is also the important factors to promote economic growth.
2, the growth of spending, can promote social reproduction, to realize the economic virtuous circle. Life consumption level with the growth of the production will improve, at the same time society continue to increase the purchasing power of consumer goods, domestic consumer goods market will continue to expand. This no doubt will effectively promote the growth of social production, promote social reproduction, to realize the economic virtuous circle.
3 and the improvement of the living consumption structure can promote the rationalization of industrial structure enterprise according to the market demand organization production, consumption demand change inevitably lead to the production structure, the change of consumption structure for the improvement of the product structure and also adapt to the consumption structure, promote the rationalization of industrial structure provides good condition.
Second, the classification of consumption.
1, according to the actual content consumption, consumption is divided into food, clothing, shelter and transportation, with several aspects.
2, according to meet the different ways of consumption demand, can be divided into personal consumption and the consumption of social group consumption. Personal consumption meets both personal and family members of the support of the life needs. Social groups consumption for state management refers to the paper “target =” _blank “> administrative management, national defense, science, culture, education, sports and other aspects of consumer spending.
Three, low consumption of the impact of the.
1, economic growth is a complex problem, it is influenced by many factors, such as:
Consumption, investment, international trade, labor, the progress of science and technology, economic system and government policy and so on. Consumer demand as the final demand, is promoting the economic growth of the first motive force, is the realization and rapid development of the economy and the basic guarantee. However, as the income and property have disparity expand, thus the descendents of the property income gap also further widening. Income distribution pattern of the polarization of the general public serious impact rate, has to social stability forms great challenges.
2, economic growth relying too heavily on investment and exports, an initiative to overcapacity crisis. And low consumption rate corresponds, since the 90 s, investment rate appeared peak. Especially in recent years, steel, cement, real estate etc investment too rapidly, appeared excess capacity of the situation. If consumer market can’t expand accordingly, in form of invalid investment and bank non-performing will surely increase, will be a direct threat to sustainable economic, stable and rapid development.
3, investment in the consumer’s long-term imbalance of economic operation of the pregnant with the huge risk.
Consumption rate is low, the fast investment growth easy to cause the excess capacity, the contradiction between supply glut, and cause of the enterprise benefit down, increased unemployment.
4, the proportion of government spending increased, fueling the extravagance and waste of the wind.
In the final consumption rate has obviously low, the government is spending too much proportion, further down the consumer level.
Four, the influence factors of consumption demand.
1, in recent years, China’s economy is growing rapidly, at present, the world has grown in second, but the per capita GDP is still very low, and, for a long time consuming rate in China is quite low. Because of the uneven distribution of wealth, the polarization between the rich and the phenomenon is quite serious, and through a variety of form out: from the urban and rural income contrast look, the widening gap; Regional income disparity is also widening trend; Industry of income distribution gap is widening. Monopoly industries was higher than the monopoly industries. Such as electric power or gas, finance, insurance and real estate industry average wage is other industry worker of average wage 2-3 times, if coupled with the worker benefits the wage difference, the actual income gap may be in 5-10 times.
2, the common residents by education, medical and purchase, large spending, make ordinary residents for the consumer concerns still more, even if income increase consumption also dare not easily. It is the leading cause of insufficient consumer demand the important reasons.
3, consumption environment is poor. At present, there are many goods and services quality problems.
Fake and shoddy, false conduct propaganda, bullies terms can be found everywhere, made consumers stop. SanLu milk powder and shuanghui lean lean fine food safety accidents such as influence of domestic product market. Brand of a few abroad popular. The ministry of commerce, a study shows every year in China because of the enterprise to direct indirect promise of economic loss of 585.5 billion yuan.
In the market relations, consumer is the weak, the government department shall, on behalf of the consumer in the market and the production operators game, this is a government department of an important responsibility.
Only the government departments to have management and punishment power of the illegal operators and consumers speak for the qualifications, the government should bear the responsibility.
Five, promote the consumption of the countermeasures and Suggestions.
1, to establish the consumption as the leading development concept.
2, with increasing household income in the national income distribution of income.
3, adjust the industrial structure, improve product quality of service, to protect consumers’ legal rights and interests.
4, and paying attention to the spirit of the production of the product development, and satisfy the people’s spiritual needs.
5, and further improve the level of social security.
6, create favorable expand consumption system environment.
7, update the consumption idea, advocated credit consumption.
All in all, only by constantly expanding consumer demand, promote the economic growth in China on investment and exports by one-sided demand to consumption, investment and export coordinate transform form, to try to avoid the international economic uncertainty to the economic growth in China the negative effects of, can promote the economic development of our country’s accelerate transformation of the way, to ensure that our country sound and rapid economic growth.