3, the real estate industry development trend analysis
3.1 companies should be gradually moving towards privatization
It now appears that not to talk about “ownership” of “market oriented” reform has not obtained full reform performance, the clarity of property rights is the focus of the next phase of the urban housing system reform. Moreover, the property itself has a “personal effects” features and characteristics of the real estate industry high profitability is an important reason the Government out of business, because the Government’s functions are “public goods”, mainly active in the housing on the housing issue “social security” area. Government attitudes on this issue clear, determined, and the so-called “and withdraw from others,” did not prevent State-owned enterprises will fade out in its entirety to the wording of the Chinese real estate market trends, real estate development industry in the new “Shuffle” is the next big thing. In fact, private real estate developers are already in market infrastructure is good, fast growing areas such as Guangzhou, Shenzhen and other places the rapid rise, “post to”, and gradually from the market’s “young guard” to “warlords” changes. For example, real estate comprehensive strength in Guangzhou recently voted in the top 30, private housing and enterprises accounted for nearly half, and in the top 10, only a real estate listed State-owned enterprises of Guangzhou urban construction group.
In recent years, the rapid rise in the private economy in the areas of real estate, and gradually become the main driver of growth in real estate investment in China. In recent years, due to the comprehensive formation of buyer’s market in China, other investment opportunities in the field of industrial and less, while the real estate is relatively likely, high profits, a series of incentives by the Government, it attracted a number of other areas have accumulated a certain financial strength of private entrepreneurs turn to invest in real estate. Private enterprises have a good management system and quickly enhance the enterprise’s comprehensive strength. Due to the structure and mechanism of State-owned enterprises, as well as deeper reasons such as historical legacies, often at a disadvantage in the competition, developing relatively slowly.
3.2 efforts to achieve the legal regularization
Institutionalization is the large scale enterprise development, privatization of the system basis and guarantee, strengthen the construction of internal and external systems is the focus of China real estate enterprises next accession accelerates this process. Since the reform, we in system development, market and enterprise development, every aspect has made tremendous progress, but if the form requirements of the international rules of the game and there were irregularities in all aspects, far from “standard”. In short, all aspects of Chinese real estate industry still look “chaos”, typical of the unreasonable system such as real estate pricing system, the system of land expropriation, internal incentive mechanism, and so on. China real estate enterprises in accordance with the fundamental principles of modern enterprise system, strengthen internal management system of real estate enterprises, incentives, employment system, financial system of standardization, the internal running of enterprises and organizations, as well as the external environment of enterprises and real estate management will be further institutionalized direction.
With the development of real estate industry in China in recent years, the entire real estate market shows a product and price-driven competition. Only real estate enterprises adhere to market-oriented, providing customers with high quality products and better quality of service, we continue to meet customer needs in order to be accepted by the market, in order to ensure the success of the project and development of enterprise profits. Otherwise, invested heavily in the development of timely recovery, not only fail to achieve profits, and will damage the company working capital tightly hard and even endanger the survival and development of enterprises. Therefore, real estate development project of the early market positioning and product research is very important.
Becoming mature and increasingly competitive as the domestic real estate market, real estate market has been gradually break down real estate of all kinds of products more and more, each with features and characteristics, meet the buyers market of different consumer needs. Currently, as real estate enterprise, should combination enterprise itself of status, through on market of in-depth analysis and accurate judgment, select suitable of subdivision market entered, formation characteristics operating, is for a a specific guest layer of consumer provides has some trait of products, to more large degree to meet they of consumption demand, such, to guarantee products of sales speed and the project of success, makes enterprise in this a subdivision market is leading status, in fierce competition of real estate market in the occupy a place. For example, orient overseas companies have chosen the luxury homes of this highly profitable market segments, in recent years, development in Shanghai in the “Manhattan of the East”, “Oriental Cambridge”, “Paris” and other projects are located in downtown Golden area, high-rise apartments, luxury configuration meets the needs of this market segment customers, although expensive, but fiery. Orient overseas companies on this luxury apartments on the main enterprises in Shanghai position and competitive advantage in this market segment, forming a characteristic of the product itself.
Scientific decisions require real estate enterprises attach great importance to investment projects feasibility analysis. Investment analysis of accurate or not, is directly related to the project’s success or failure. Before the project investment decision, should devote sufficient human and financial resources, fully working before, such as positioning, product planning, market research and analysis, project plan, provide the scientific basis for enterprise decision, rather than decisions based on experience and intuition of not based on science. Scientific decision making still needs programmed procedures, since many large real estate project investment hearing system is established in enterprises through collective discussion and debate to evaluate projects, decisions investment.
Since reform and opening up, China real estate development in terms of system development, market and enterprise development has made great progress, but if the request in accordance with international practice, in our country at present there is not standard practice in many respect and not a perfect system needs reform, such as real estate pricing system, the system of land expropriation, internal incentive mechanism, and so on. Future China’s real estate enterprises in accordance with the requirements of the modern enterprise system, improve the system of enterprise internal management, incentive systems, personnel and financial systems, and so on. The internal running of enterprises and organization and management of the external environment of enterprises and industry will be further institutionalized and standardized way.
3.3 grouping of real estate companies need to realize scale management
China real estate industry increased competition will lead to real estate enterprise scale. Group of direction, evolving market leader in a group practice of “real estate” aircraft carrier, “real estate speculators”. In fact, the current feeding frenzy in China real estate development industry trend has appeared slow fast fish fishing is also a matter of. For example, the real estate market development in China as early as the more mature in Guangzhou, at present, about one-third of real estate enterprises was eliminated, from the most “brilliant” during the more than more than 1600, reduced to the present level of more than 1000 enterprises.
Enterprise Group Management has become an inevitable trend of world economic development. Production socialization and specialization of production is the production and development of new features of modern society and basic forms. With the rapid development of socialized production and innovation of science and technology progress, degree of specialization in the production process and getting higher. This objective requires companies to implement a diversified gradually combined, concentrated use of productive resources and funds, specialized production Exchange and mutual collaboration of advanced production methods. As early as 1990, John. Naisbitt in his book of the year 2000 world trends pointed out: 90 until the 21st century’s economic landscape is “Group on competition in the group” is a “large enterprise groups are prone to type”. United States, and Germany and other Western countries of rapid economic development, instead of adapting to the development of productive forces United economy forms have a great relationship. Combined with improved productivity and enhanced competitiveness. This shows that the grouping of reasonable combination of productive factors, so that the optimal allocation of resources and rational utilization, to form the company economies of scale, increase their dynamism.
Grouping is effective way to enhance competitiveness of enterprises. Market is the nature of competition between different companies in order to compete for their respective maximum profits to take on the strength of each other. In the fierce market competition, many enterprises because of the strength is not strong, competitive led to defeat. After China joins the WTO, a large number of management and technical strength, advanced international capital group will be to capture the market and take on real estate enterprise in China. In this under the dual pressure at home and abroad, enterprises must survive in the competition and development, the implementation of enterprise group operation is the only way out. In this way, should benefit the pooling of financial resources, and do more with less, improving capital utilization; to make full use of material resources, reasonable adjustment of used equipment, the best use; it will help improve the corporate image, visibility, enhanced funding reliability; conducive to diversification, risk sharing, reducing costs, increasing efficiency. In short, enables enterprise change management idea and way, expand, improve quality, economies of scale, occupy a rightful place in the market.
The strategic choices of enterprise group operation is of great significance. The Party Central Committee in the “ten-year plan and 85 plan”, stated to “actively developing enterprise groups”. 16 according to the report of the party: “State-owned enterprises are the backbone of China’s national economy. Through the market and policy guidance, development of large companies and large enterprise group with international competitiveness. “Party and the Government’s macro-control policies are prompting companies to implement the accelerator group. Enterprise Group operating by virtue of increased urgency. Implementing enterprise group, in favour of the party and the Government, through macroeconomic regulation and control of the market economy, reducing the blindness caused by loss, enhance the overall national strength. And create space for enterprises to expand the survival and development, enables enterprises to get out of the border, cross-out of the country, access to international markets, achieve greater economic efficiency.
Enterprise Group operating in favour of the comprehensive development of real estate industry. Properties in the property market, determines whether it is in development, or in trading and in use, is required to support a range of professional services to ensure the orderly running of the market and real estate value for. In the development of China’s real estate market in services is the only primary level, and in the “trade” and “use” link there are many blank areas on the service. Because of the long economic life real estate, service value in the long run than the physical construction of real estate value and therefore, whether it is national income or employment, the economic value of these services is not to be sneezed at. And the absence of real estate services, means that the real estate market many business opportunities. While real estate companies can seize the opportunity to provide high quality services and to quickly dominate the market, and will be “first mover” advantage, achieved huge gains. Therefore, at the time of implementing grouping management, don’t forget the important field of services. By blank to fill service system, promoting the comprehensive development of real estate industry.
Most of the current real estate industry don’t realize the importance of the development strategy of the company, research on enterprise strategy is limited to the Academy, but failed to and practice a good combination. A marked trend of future development of real estate enterprise in China is that a real estate project development will no longer be an independent event, can no longer only the accounting of costs and benefits of this deal, and to put it in the enterprise’s long-term development strategy taking into account, examining this item on the future of the project development and the impact of enterprise’s long term development. So the next developer competition, not just a product carried out by enterprise’s competition, but more important is the entrepreneur’s strategic vision competition. And, the future of China real estate enterprises will not be able to experience decision making relying only employs one person will be able to “win”, and must make the most of enterprise management and enterprise’s collective wisdom of the extended mind, form a clear and realistic development strategy.
Scale of management is the only way to develop domestic real estate enterprises. Real estate investment in large, long life cycle and market factors characteristic of large, determine its high market risk. As the housing market has matured, the continuous improvement of national policies, like land bidding system, implementation of new standards of commercial houses, real estate development industry has access to continuously improve, only those with strong financial strength, significant brand advantage, scale operation, take larger market share of large real estate companies, in order to gain a foothold in the market.
Throughout the course of economic development of Western developed countries, when the economy reaches a certain altitude, some trends in the industry, there will be set. China’s real estate enterprises increased competition in the future, only the power scale advantage, taking the road of collectivization, improve the comprehensive competitiveness of enterprises are enterprises the key to win the competition. At present, China’s real estate development is now at a critical period of structural change. Some of the large enterprise strength is enhanced rapidly, market competition are accelerating the formation of core competence, a group of leading enterprises of larger impact on the market of real estate is to stand out, while the weaker and not development of core competitive ability of enterprises in the next few decades will be in danger of being eliminated. Enterprises such as vanke, is trying to attract talents from other development of enterprises, especially in real estate enterprises, talent pool for an expansion of enterprises. Real estate development “market time” come and domestic capital markets, gradually matured will greatly accelerate the scale and pace of collectivization in China real estate enterprises.
3.4 under the trend of product homogeneity of the difference between strive for service
Due to our long term in the “seller’s market”, homogenization of serious competition in the market of real estate, price of product homogeneity, homogeneity, way to promote the homogenization …. However if seriously research China real estate market of development trend on will found, currently China town residents has in a from pursuit “volume” to pursuit “mass” transformation of period, this is macro-trend; from market of micro-level see, market demand and consumer preference is changeable of, and fickle of, sometimes also became soon, developers if prior does not full consider to these changes will will do lost head start.
Operational requirements of the market-oriented real estate enterprise market-oriented, close to the market, fully understand the customer’s needs, and constantly meet the consumer demand for real estate that particular goods. A real estate enterprise, first to make it clear what the market wants, what enterprises can do, before going to study how to do it. In recent years, private enterprises in Shanghai became a vital force in the real estate market in Shanghai, their success, since the private enterprise flexible, close to the market, seize the middle and low residential market opportunities for commodities in recent years, the enterprise has been extraordinary developments. At present, more and more attention to market-oriented operation of real estate enterprises, many companies set up special departments, is responsible for the orientation of the project and product development, corporate design, marketing, personnel work together, and strive to develop marketable products.
First, the pursuit of the uniqueness of design. Design is the most basic and central part of the early real estate, is the key to real estate branding phase. To created strong of real estate brand, will full play architectural design professional technology role, go differences of of survival road, makes early of development design unique, with new of thinking way does not Vulgaris of design concept and keep are surprisingly of Superman performance, and others cannot imitation and and can to enterprise brings lasting competition advantage of ability, makes brand of core value can touches each a subdivision of consumption groups.
Second, focus on functionality and forward-looking. Real estate is an important part of urban construction, to closely follow the development trend of modern cities. Residential buy individuality, power, status, wealth, status symbols and characterization, is one of the lifestyle of the carrier. To meet the diversified needs of segment groups, real estate functional design must reflect forward looking, while keeping the ductility after, do ten or twenty years behind 350 years of reconstruction, one hundred or two hundred years into antiques, with ornamental and value-added potential.
In addition, the sales planning to be distinctive. Developers must note characteristics operating of importance, to research market demand, and strengthening using function, and pursuit personality characteristics, and create human nature space of thought as operating concept, not only in community layout, and building outside type, and color floor, and balcony, and internal structure, products policy aspects sought to breakthrough identical, highlight live who personality, and in advertising publicity, and price determines, and promotions way, aspects also to unique style, efforts became market highlights. In addition, attach importance to environmental protection and cultural tastes are also important manifestation of personalized service. At the same time, standard in place, our impeccable property management, not only can enhance the developer image, or even property appreciation.
3.5 pursuit of professional development of the industry and brand
At present, many real estate companies doing real estate, real estate, and regardless of grade, regardless of their location, without distinction as to usage, what items do. More development enterprises to provide “one-stop” service, that is, material sales, construction, decoration, property management to make their own, even including the intermediary, design, enterprise to large and comprehensive, self-contained development. This “Almighty developers” reasons: first, because each item in the property-related businesses are profitable, so developers are unwilling to let others do; second, real estate specialization is not enough, related businesses had not yet achieved industrialization, there is no cost advantage, price higher, so developers would prefer to do it. Results cause overlap cross on the internal management of enterprises, development pattern is not innovative, risk-resistant ability decreases, usually one year, two years after a development cycle in the past, many of these companies are quietly disappeared. Mature United States estate development mode for example, them is one highly specialized subdivisions of roads, investments, exploitation, property management business sector relatively independent. This shows that the real estate industry develops to a certain extent, this “all-round Developer” lack of competitiveness, is not conducive to their advantage, with the real estate industry’s profits continue to decline, and real estate related businesses formed industrialization, specialization is the inevitable trend of real estate enterprises. At the same time, real estate development of differentiated products also will be more and more obvious. At present, China’s urban residents has been in a pursuit of “quantity” to the pursuit of “quality” transition period, which is the trend. From the perspective of micro-level of the market, the market demand and consumer preferences are changing, in some cases, become quickly, developers if they do not fully take into account these changes will be lost the initiative. The so-called “customers are the world”, research on consumer preferences, develop marketable products, research market segments, others cannot copy copy of form a unique product features and competitive advantage, will be the future of China’s real estate development enterprises to consider a major problem.
Professional management requirements on all aspects of real estate enterprises in real estate development is equipped with specialized management talent, raise the management level of enterprises and projects, increase efficiency, reduce costs, to make more profit. After adding and WT0, as competition intensifies, China real estate industry gradually entered the meager profit time, only companies with higher levels of project cost management, makes development cost is lower than the industry average in order to gain an edge in the competition. Therefore, investment in real estate business must pay full attention to management, train a number of professional investment managers as soon as possible, so that they become both professional knowledge and practical experience in real estate operations, a comprehensive understanding of the real estate market, who possess financial analysis, investment management and related legal knowledge of complex management.
Branding is the further deepening of product differentiation. Brand is an enterprise-strength, comprehensive embodiment of measures such as product quality and management level, is the core competitiveness and overall quality of the external manifestations. Long Chinese consumers to buy a House needs fully into account all factors relating to housing, but also not much difference in weighting factors, and so had a project a project to “step on”, transaction costs are high. Future China property market competition would be branded competition now “concept” dinner, full “follow policy” would “WINS” situation is gradually breaking property industry will rise a fine buildings and star enterprise of industry, their advantage in competition and gain tremendous justified.
Brands is an enterprise strength, product quality level, management indicators such as comprehensive embodiment of, to core competitiveness and external performance of comprehensive quality are inevitable product development and competition of market economy it. An influential brand, not only to achieve increasing market share in the market competition, and the price is much higher than that of similar products. Real estate commodities within their own characteristics, general consumers it is not possible to various commitments are honoured, such as developers, real estate product quality is guaranteed in the future management of community property has a very detailed level, such as how to understand, this required the intangible assets of real estate enterprises must apply brand to increase the loyalty of consumers for its products. Future competition in the real estate market in China will be the brand competition, companies must in product quality, features, functions, community environment, after-sales services in areas such as continuous efforts in order to produce their own brand.
Strategy is the further deepening of the brand. Strategy means that a real estate project development will no longer be an independent event, only accounting for the costs and benefits of a single project, and to be placed on the enterprise’s long-term development strategy to take into account, examining this item on the future of the project development and the impact of enterprise’s long term development. So the next real estate enterprises will no longer be just a product of competition, competition from enterprises, strategic vision and, more importantly, entrepreneur competition. Furthermore, enterprise is no longer possible to rely on experience in leading a personal decision going to be successful, must make the most of enterprise management as well as the collective wisdom of the external advisory body to form a clear and realistic development strategies.
With the real estate market competition intensifies and the maturity of consumers increase, real estate companies more and more attention to corporate brand building. Of course, not by the construction of enterprise’s brand a lot of advertising dollars, quackery, but upon a market with quality products and excellent service on the basis of, and accurate image planning and appropriate media promotion, public relations activities, such as systems engineering. Brand building needs a process, it is based on many successful projects as a developer carrier, gradually recognized by the market and eventually formed their own brand and image. For example, China vanke real estate “vanke City Garden” brand, Beijing vantone group “new home” brand, Guangzhou Olympic property of “Olympic Garden” brand, and so on. They are the result of many years of operation and the accumulation of multiple projects, with current market awareness and brand image.
Sales of brand-building not only for the enterprise development project has provided a guarantee, and the good brand image will be added value for business more lucrative-brand value. First, the well-known enterprise developing real estate prices can be higher than the other surrounding buildings, profit can be even higher. Such as vanke real estate development in Shanghai in recent years have more than one project, due to the service brand building, firestorm not only sales, and the selling price of $ 700-1000 higher than the surrounding flats per square metre. Second, the well-known enterprises in a lot of investment and development, will lead to other companies in the surrounding follow the trend of investment, to form the new hot spot, boosting the regional value, eventually enhance the value of their buildings, expanded the profit margin. Finally, the high visibility of real estate development enterprises easier access to bank finance support, easier to find partners. Especially after joining the WTO, a large number of overseas investment will enter the domestic real estate market, and based on difference of domestic and foreign real estate development mode and localization considerations, part of overseas investment will adopt the mode of joint development or project management, and well-known domestic real estate enterprises will no doubt accounts for advantage in attracting funding. Dalian Wanda group due to its good corporate brand, has partnered with the world outside of a Fortune 500 company in the domestic development in two dozen cities to build a large commercial and residential community.
Increasingly more of real estate enterprise has realized that, future domestic of real estate market does not should out phenomenon China home appliances industry as cruel of price competition, that only will led full industry of survival crisis, but to go brand competition of road, has high added value of quality products to in meet customer demand of while, for Enterprise provides more of funds accumulation, in benign cycle of State Xia guarantee enterprise of survival and development.
3.6 real estate trend of networked information
Is the regional market of real estate, real estate planning agency must cross-regional operation to achieve its large-scale development, and cross-regional operation will require enterprises to strengthen the regional network management capabilities, enterprises must be through the use of advantages of networking management, integrating markets and resources within the enterprise. Shanghai Fortune Sun “national access strategy” and share the risk through business networks, regional round win of the use of economic development.
China real estate TOP10 systems through strong research group study concluded that: specialization and systematization, branding, professional networking will be a strong trend. And specialization. Top only by adhering to the business professional, constantly improve their competitiveness, can survive and grow in the market. II a system. Enterprise development, it must be replaced by system model to enhance innovation capacity, constantly better ourselves, in order to stand out in the increasingly competitive real estate planning market. Third, the brand. Brand is the external manifestation of enterprise comprehensive strength, while the enterprise management development is inseparable from the brand. Top enterprise attaches great importance to brand values, desert island real estate in Shanghai Studio “mouth” opening up the market, creatively put forward the “reputation due to surface, the service accent, benefits for” operation of ideas, gain a good reputation and effectiveness in regional expansion. Four, professional. Professional talent is increasingly respected. Top companies recognized this trend, attention to absorb professional talents, enhancing staff education, cultivate a professional talent team. Five, the network. Is the regional market of real estate, real estate planning agency must cross-regional operation to achieve its large-scale development, and cross-regional operation will require enterprises to strengthen the regional network management capabilities, enterprises must be through the use of advantages of networking management, integrating markets and resources within the enterprise. Shanghai Fortune Sun “national access strategy” and share the risk through business networks, regional round win of the use of economic development.
3.7 will become increasingly real estate enterprises and financial sector integration
Financial globalization, driven by opening China’s financial industry, offshore financial institutions to enter, prompted the introduction of advanced financial technology, promoting the financial product innovation, enhance the competitiveness of the financial sector, rapidly improve the quality of services in the financial sector. This would effectively expand the real estate market of financial and insurance industries, promotion of the real estate securitization and stimulating demand in the housing market, prompting more people achieve housing through mortgage loans made by banks ahead
Consumption and real estate investments. Moreover, development of real estate securities, so that residents can have wide range of financial products and investment tools, easier financing and investment portfolios, greatly expanding real estate investment and real estate finance investment channels.
When the real estate business in normal operation, financing channel clear for operating liabilities control correctly, time with specialized management and core competitiveness, the bigger real estate development, benefits are, the higher the risk is lower. Therefore, the real estate enterprises in addition to strong, and that as soon as possible on the scale. But the real estate industry is a capital-intensive industry, Enterprise develops to a certain size, simply relying on bank loans is clearly not enough, listings, access to capital markets is the only way. Real estate enterprises to enter the capital market, not only can you widen enterprises financing channels. And, you can reduce the debt to asset ratio to enable enterprises to operate more robust. In Hong Kong, the Earth company’s gearing ratio is less than 30%, but at present most of the real estate enterprise asset-liability ratio of the average above 85%. This shows that the capital will become more and more important for real estate enterprises.
Real estate Enterprise capital operation not limited in listing this one form but a broader capital operation mode. For example, a large real estate companies can buy on the capital markets, mergers and other real estate companies or investment shares of quality real estate enterprises, or real estate funds with foreign cooperation, join hands, give full play to their advantages, creating win-win situation. With China’s accession to the WT0, gradually open up the relevant policy, real estate companies will operate on a broader capital markets at home and abroad to form a smooth and solid capital chain, as the high speed provide a stronger impetus to the development of enterprises.
In addition, the development of real estate enterprises not only need to be backed by solid financial strength, and also joined as a guarantee of high quality professional talents. Future competition between real estate enterprise in a certain sense was a talent competition. At present, many real estate companies have attached great importance to human resources building, tried to keep the enterprise within the business backbone, and continue through headhunting companies compete in the market for high-quality professional and technical personnel and management acting talents, building talent Highland and for enterprise development reserve of energy.
Of real estate companies in personnel at the same time, should also learn to use the good talent. Therefore, real estate enterprise should constantly perfect pay plans, and performance examination system and incentive mechanism, improve employees of enthusiasm and sense; create good of enterprise culture, strengthening team construction, for employees created full play personal expertise of environment atmosphere, enhanced enterprise of cohesion and centripetal force; attention employees of vocational Qian training and serving training, encourages employees constantly innovation, striving for learning type Enterprise, to adaptation industry of development and competition of need.
At present, the domestic real estate enterprise’s organizational structure is divided into two forms: one is the functional mode. Enterprises set different professional functions, and the activities of the Division is responsible for business development
Each item field based site manager. Which is characterized by the corporate level is strong, weak at project level. Another type of model is Project Manager responsibility system. Each project or the project company, provides the most complete range of professional, independent, full authority by the project manager. Which is characterized by the corporate level is weak, strong project level. Both of these models has its own advantages and disadvantages, so some combination of large and medium-sized enterprises to adopt the two modes of organization, but also the bulls management, inefficiency, increased staffing and other problems.
”" Post-WTO accession, foreign capital into the domestic real estate market, one is directly set up companies engaged in real estate development and management in China and the other one is the investor’s identity in China to find the right companies, equity participation, or holding certain companies making real estate investments, particularly those overseas real estate fund. This provides a rare opportunity for the development of domestic real estate enterprises, which enterprise management system with international standards, who has an advantage in attracting foreign investment cooperation.
Therefore, real estate enterprise should attention corporate governance institutions and modern enterprise system of construction, investment decision level and operating management level of separation, as enterprise owner, dared to employed occupational managers is responsible for company of operating, and full decentralization, relies on established perfect of management system and supervision mechanism, to constraint at all levels management personnel, enterprise by institutionalized, and programmed running, and is not by a a people in operation, such, to for attract new of investment shareholders lay good of Foundation.
At the same time, enterprises should learn foreign advanced management concepts, and gradually establish a flat organizational structure, reducing the management level, and enhance internal communication channels open, improve organizational efficiency, enhance the reliability of various types of decision-making. For example, hearings, project planning and design of project investment decision hearings hearings, marketing programmes and other forms, is a kind of exploration, the company senior management and ordinary business people at the basic level have the opportunity to fully communicate, exchange views, provided a guarantee for correctness, scientific nature of the decision.
The continuous development of China’s real estate market benefited from the strong support of the real estate finance. But financial support has dropped in recent years. At present, China’s real estate development funds are divided into: State funding of the budget, domestic loans, bonds, foreign investment, raise funds and other funds. Since 1998, foreign investment in the State budget funds, bonds, and absolute values and percentage is very low and is constantly falling trend; real estate development funds around some 60% comes from bank loans, dependence on credit funds, a large real estate development enterprises.
Real estate financial system innovation of China’s top priority is the securitization of financing, more specifically need open secondary mortgage market. Secondary mortgage market is to the Bank or mortgage guarantee company business. Because the number of housing mortgage loan amount of money, backlogs of long, difficult, so
Camp pregnant with significant risks. Housing mortgage-backed securities in Europe and the credit level is extremely high, “Phnom Penh securities,” said Treasury Bill, housing mortgage-backed securities called “silver side securities”, with good profit function. Thus the secondary market is not simply a risk spreading mechanism is, it is a new financing channel for strengthening cooperation and linkages with the financial sector, diversified, multi-channel mortgage business, particularly mortgage business of resale housing, revitalize the stock assets, real estate mortgage became one of the principal means of financing.
Real estate enterprises in order to achieve the Organization’s streamlining, flat management, increase efficiency, should follow the path of specialization. Division of real estate ever finer, future of real estate enterprises should be more human, financial, investment planning, management, and more; will be part of the business of outsourced to specialist care, can not only make it more professional operation, and can effectively reduce cost, risk-averse. For example, many real estate operators have the design, construction, project management, marketing, property management, such as contracting out of work. In future, real estate development in the process of project management and municipal equipment engineering work will be done by professional companies. In this way, not only for real estate enterprise organizations to streamline, substantially increasing management efficiency and outsourcing projects by professional companies, greater specialization, efficiency and effectiveness would improve. Real estate enterprises choose the right professional company, their advantages, join hands, forming strategic partner alliances, ensure the project successfully completed, allowing enterprises to develop and grow. The real estate industry is a capital-intensive industry, real estate pros and cons of enterprise financing mode, also directly affect the size of financing costs. Therefore, through multi-channel financing activities to meet the needs of development funds, is not only real estate companies face a pressing need to address the problem, is also an important aspect of preventing financial risks. Real estate corporate finance for real estate enterprises and financing, focused on real estate development, management, consumer and other activities initiated. To make the smooth flow of real estate financing, it is necessary to achieve specialization of the finance object, financing of object process.
Conclusion
Generally speaking, the real estate situation in our country looks promising real estate enterprises have a better living environment. A variety of ways to address the real estate business is too small, lost momentum problem, explore and develop more mature operating modes, ability to resist risks will also be weak strengthened. China real estate enterprises to gain a foothold in the market, firmly grasp the market development, improving their own quality, with the times, to grasp the opportunity, to surprise, beat rivals, and remain invincible. At the same time, must also have proper guidance of national policies, strong coordination of the Government departments, as well as Governments and enterprises accurately grasp on consumer demand and a reasonable boot.