Electronic commerce brought about by the rapid expansion of scale and scope of huge profits, is becoming traditional enterprises, especially small and medium-sized trading company chasing hot spots, small and medium-sized trading company has entered a phase of rapid development of electronic commerce in China, but the overall standard of e-commerce is still at an early stage, to some extent also restricting the development of our small and medium-sized trading company. Effect analysis of e-commerce to small and medium-sized trading companies to find reasonable solutions, for the strengthening and promotion of small and medium-sized trading company has a positive role in promoting the application of electronic commerce in China.
Internet is changing the world, and was well received by its influence in the field of international trade, e-commerce has become a trade permit and bring a new mode of operation and to international trade.
Meaning of the first, small and medium-sized trading company
In 2003, the State economic and Trade Commission and other departments issued the circular on interim provisions on the issuance of standards for SMEs, SME has developed a standard definition of “number of employees less than 500 people, or below $ 300 million in sales. One, medium businesses shall also meet the number of staff and over 100 people, more than $ 30 million in sales and; the rest for small business “.
Small and medium-sized trading company is an important component of the subject of market economy in China, with a smaller, product variety and so on. These are in line with characteristics of network marketing. Meanwhile, large and small and medium-sized trading company in China trading company compares in terms of operational mechanism and management is simple, adjustment, in favour of company management, facilitate faster implementation, acceptance of fresh business ideas, quick to update the operating system to adapt to the tide of development of the times. The SMEs e-business application in China in 2005-2006 annual report showed that the “2005 small and medium enterprises of China e-commerce transactions reach $ 276.6 billion, an increase of 56.7%, already accounts for e-commerce in China market volume of about 38%”, is visible. Small and medium-sized trading companies in the Chinese market in particular electronic commerce occupies an increasingly important position in the market.
Second, the impact of e-commerce to small and medium-sized trading companies in China
Paperless, low cost e-commerce features effectively make up a small trading company in terms of capital, technology, scale and image defects, to improve competitiveness of small and medium-sized trading company provides very good conditions, participation in international competition.
1 reduce costs for small and medium-sized trading company
First, e-commerce can reduce procurement costs. In e-commerce environment via a network of small and medium-sized trading company individuals selecting suppliers on a larger scale, passing business documents across the network, online auction is provide excellent purchasing channel for small and medium enterprises.
Secondly, e-commerce lowers marketing costs. Small and medium-sized trading companies can build Web sites, publish information such as data sheets, technical information, service, product image and publicity. More important is that e-commerce customers of small and medium-sized trading companies to maintain costs significantly reduced, e-mail and online chat instead of the original expensive long distance charges.
Finally, e-commerce lowers inventory costs. SME can establish good relationships with our suppliers to reduce their inventory levels, and thus evade risks. More important is through e-commerce can provide vendor of goods to the customer directly, do not even need to be stored in the warehouse, realize zero inventory, colleagues speeding up small and medium-sized trading company reaction speed to market customers.
2 enhance business opportunities for small and medium-sized trading companies and operational efficiency
Small and medium-sized trading company’s biggest problem is the small business size and characteristics of natural borderless e-commerce will bring them greater market space. Greatly expansion they of market opportunities, e-commerce makes traditional of trade process get simplified, makes information can to most fast of speed received, processing and transmission, thus makes small trading company with most fast of speed Gets information information, smooth completed transactions, such not only can reduce cost, also can significantly improve company operation efficiency, conducive to small trading company grasp opportunities, in competition in the get advantage, thus improve company of competitiveness.
3 mitigation infrastructure challenges small and medium-sized trading company
E-commerce for small and medium-sized trading company to create a new information exchange and business trade environment, small and medium-sized trading companies and even require a computer, a telephone, a cat and a phone line can be opened up, solve the infrastructure problems owing to financial constraints of small and medium-sized trading company
In short, the development of e-commerce of small and medium-sized trading companies can not only access to previously they could not get information, and large companies develop international markets and have a chance for small and medium-sized trading companies carrying out international trade provides a good platform. But at the same time in the application of e-commerce in small and medium-sized trading company in China there are a range of issues.
Third, the reality of small and medium-sized trading companies to implement e-commerce issues
Development of electronic commerce in China is still at an early stage, small and medium-sized trading company and hence are still not enough, traditional electronic mechanisms make it realize the high cost of realizing e-commerce, the conflict has been further hindered e-commerce in part on a deeper level.
1 low levels of small and medium-sized trading company of the electronic
Small and medium-sized trading company because the business less, general use of manpower can be resolved, so the prevalence of low levels of electronic problems. First, funds less makes its hardware facilities also enough perfect, electronic of processing level lower; second, talent of lack makes its existing device of maintenance also appears difficulty; most bad of is, SMEs also no formation electronic of documents processing of work method and corresponding of database, not has active gets, and analysis and processing information of ability, led is large part company website into has “furnishings”. If site content monotone, is limited to the product catalog, or do not have access to updates for a long time, making each other cannot quickly get the information they need, so as to defeat in the competition, and even missed a lot of trading opportunities, hindered the development of small and medium-sized trading companies in international trade.
2 legislation is inadequate and view has not changed
Trade contract must be made in writing in the traditional sense, identification identity by handwritten signature or seal, in the network of e-commerce transactions, extensive use of electronic money and electronic signatures, lead to tangible legal provisions of the contract is difficult to apply invisible contracts online, provisions for contractual rights and obligations on the Internet, has yet to be further clarified and regulations. Such as e-commerce contracts and regulations did not specifically only simple instructions in the original contract. Allows drilling of loopholes in the law of the invariably occur, it can be used Internet trade fraud crimes, which are hindering the development of international trade, and with many small and medium-sized trading companies are taking advantage of wavering on the issue of the development of e-commerce trading opportunities.
3 higher telecommunications charges
Our national telecommunications monopoly of administration and management mechanism is set in a system, high operating costs, low efficiency, higher standard. This as compared to some developed countries abroad, there is a large gap, especially for financial strength is not very powerful for small and medium-sized trading company, the huge fees is one of the important reasons leading to discourage its e-commerce. If you do not change this situation, on the premise of increased costs, small and medium-sized trading company mostly prefer the familiar, traditional business model, but this makes companies themselves cannot improve their competitiveness, cannot keep pace with the development trend of the times, a vicious, which is detrimental to the popularity of electronic commerce in China, not conducive to the development of China’s small and medium-sized trading companies grow.
In addition, the electronic commerce poses a security risk, and risk. Before the current network security technology and its related certification are not perfect, such as e-commerce contracts and validation of certification, quality assurance of delivery of the goods, online payment security certification system. Security of online transactions has become one of the important reasons for restricting the development of e-commerce, such as in the area of information security and keeping information confidential, computer experts in the Internet banking security issues while using a variety of measures, but still cannot effectively prevent network attacks by hackers. Is also because of the presence of various risks, doubts allows parties to electronic transactions. Thus, perfect laws and regulations to guide the healthy and orderly development of electronic commerce has become a matter of urgency.
Four, countermeasures for Chinese small and medium-sized trading companies an effective e-commerce
By analyzing the impact of electronic commerce for small and medium-sized trading companies, combined with the reality of small and medium-sized trading companies in the process of implementing e-business issues, we put forward appropriate solutions from the following aspects.
1 concept of positive change in their own
Small and medium-sized trading companies should take the initiative to promote e-commerce, application of modern information technologies in management and management of the company, the company achieved victory in the competition. Many of China’s small and medium-sized trading companies still think e-commerce limited to online-only publication information, online access to order, while ignoring the real e-commerce advantage–brought about by the adoption of electronic business processes, thereby enhancing operational efficiency, reduce operating costs. Not should only limited to “seeing for real” of traditional concept, to discourage on network transactions authenticity of suspected and wary, awareness to e-commerce distance itself has very of close to, to development e-commerce adjustable high to relates small trading company survival of height up understanding, change concept, actively participation to e-commerce development tide in the to, active promoting e-commerce, will modern information technology application Yu company of operating and management in the, for own of company in market competition in the preemption a commanding heights.
2 strengthen the construction of infrastructure and personnel
E-commerce is network technology development of products, its quickly development of while, also on network information Foundation construction made has more high of requirements, and information Foundation construction is restricting network trade development of key is located, China currently in information Foundation of investment construction aspects has made has preliminary of effectiveness, network schema has basic completed, but and developed of high inputs and the key as webs of information Expressway compared, China in information Foundation facilities construction Shang of inputs still serious insufficient, construction still is preliminary stage, this aspects of backward, restricting was e-commerce of development, also effect was small trading company of development. Therefore urgent to strengthen the information infrastructure, but also should make full use of existing network resources to achieve maximum profits, accelerate the pace of development of small and medium-sized trading companies.
Also, e-commerce of key is people, company trade of successfully or not, is large degree Shang depends on own of technology and management talent, small trading company General work quality comparison low, on information knowledge and technology of master degree very limited, professional of information technology talent rarely or no, this situation in e-commerce rapid development of environment and in face foreign enterprise and domestic large trading company advantage of when, is is particularly bursting, out, need as soon as possible solution. Bring in new talent on the one hand, in view of the current technology, management needs, introducing some of the accepted system of higher learning, and quality talents, to respond to development needs. The other hand, to retain the original talent, small and medium-sized trading company itself should also be made on the premise of conditions allowing, creation of specialized training, new training for existing talent, giving employees better accept new knowledge. Learn new skills in order to play a greater role in their stations. Make the company better coping with the increasingly fierce market competition, adapt to the production and operation and management of e-commerce.
3 focus on building networks brand
For small and medium-sized trading companies, business opportunities are the key to the survival of the company. Initial stage of establishment of China’s small and medium-sized trading company mostly in brand to increase brand awareness is a major task, should be loud, General told the public “who is my brand? what are my products under the brand advantage?”. First of all, let the public know the brand presence and features, this requires the company’s Web site to a simple easy to use, Web page design to attract customers. Then should devote great energy to promote the brand. Full use of the mutual connection, search engines and other methods to further promote your brand, improve brand impact, win emotional recognition and preference of consumers.
4 emphasis on customer relationship management
Customer relationship management is essential for international trade, especially for small and medium-sized trading company such natural resources as far as the lack of individual customer relations. Good of customer relationship management can for small trading company grasp live market opportunities, not only can promote products trade of smooth implementation, and helps implementation long-term cooperation, small trading company can under customer special of requirements for its tailored made a class products or can timely of understanding sales Hou situation, for customer provides all-round of service and so on, such while conducive to company was get stability of commercial opportunities, made customer of trust. The other hand, for small and medium-sized trading companies themselves played an advocacy role, can bring about more trade opportunities, and opportunities for development.
5 further build a good network trading environment
Government to encourage and guide for international trade networking role significantly. United States had introduced policies to require that Internet Declaration of priority. China’s Government to speed up the building, changing the way current trade, that trade business in the network of trading companies active in e-commerce, in addition to actively guide, actual preferential policies introduced, for example, appropriate adjustment of telecommunications the rates, providing e-commerce for small and medium-sized trading company-related technical support and services. True for small and medium-sized trading companies solve the problems that exist in the online business, and makes participation of small and medium-sized trading company from passive to active trade activity of the company and to e-commerce, and truly realize the benefits of small and medium-sized trading companies, this is the need to reflect on practical problems of the Government.
In addition, one of the key of e-commerce security problems are awaiting settlement. Government should established science of security system and the authority of e-commerce Certification Center, currently, although also no for e-commerce security problem of full solution programme, but can through constantly of perfect agreement and operating system of security vulnerability, way to enhanced network security technology of content of generalized, then through constantly strengthening network device of performance, to enhanced monitoring technology of reliability, while Government should timely on existing legal regulations for modify, more tube align Xia, e-commerce of development provides loose of environment and security of protection, for small trading company create out good of e-commerce environment.
E-commerce as a mainstream mode of economic operation in the future, for the rapid development of China’s small and medium-sized trading company, to improve their own competitiveness provides a new opportunity for development. Only the Government, industries and enterprises to work together to make the taste of the real taste of e-commerce of small and medium-sized trading company, further encourage their enthusiasm, expanding the size of the market, make new contributions to China’s international trade.