Northeast China Tourism Developing

The modern significance country tour runs practice and theory probes the tour carrying out the country having more than 20 years , northeast China winter before our country to be in the stage beginning. At present, have problem shows for the product and serves echoing what others have said , insufficiency to subdivide market game, penetration rates dispatch camp pin concept , the channel is few , method is simple, the insufficiency plan and overall camp sell tactics , the visitor is few , great majority operator winters close a business for the half a year. Tactics suggests the government to bring a leading role into play , perfect country infrastructural facilities environmental improvement , is ready for marketplace and the product subdivide , difference-rization, good camp of construction sells a channel , work out price needing to attach importance to the long range target , is ready for sales promotion waiting for service.

Camp pin sum up and problem draws forth 1 country tourist market.

That the country tours is to refer to urban resident and participate in to be not that this locality country is floating being not urban resident , foreign tourists, (point the area scenic spots) going to country area especially proper the natural environment being not urban scenery , humanity historic landscape , agriculture (herd or fish or content such as forest) job industry , folk custom local manners and feelings , people residence building and the village group living in a compact community is received, be in progress lying fallow , experience that , inspect, go sightseeing , spend self holidays , study , go sight-seeing , make an appointment, floating behavior of family, And while enjoyment melts in relaxing state of mind at ease,accept training , restaurants and bars , get accommodation , well-being the body , entertainment , shopping , the aspect service such as going through , keeping in good health, pay relevance cost economic activity.

Country tour having precis writer at present exercising the earliest Europe being originated from 1863 , Thomas ·Cook has organized a contract price tourist group going to the Switzerland country. But do not join similar Thomas ·The contract price tourist group that Cook organizes goes to the country tour’s , individual , family , several people groupuscule country tour that similar the present age liberty does use personal influence, theoretically ought to early on 1863. The country tour is formed before the developed country developing history having last a century so far already , is scatters mainly in the developed countries such as Europe , North America , Oceania , Japan. Modern significance of our country country tour 1980′s an activity springs up in the unit , the collective , excursion , open space that the individual organizes travel, the representative our country continent area country tour takes that the Chengdu suburban area peasant family laughs because the Beijing suburban area folk custom village , the Yunnan Guizhou nation stockaded village loaf about, the fisherman’s family who reaches island and islet along the coast laughs because summer grasslands herdsman local manners and feelings loafs about as, representative at present mainly. National Tourism Administration ascertains 2006 since the country travels the “subject year for “China , our country country tours towards melting to view and admire , lying fallow , inspecting , studying , experiencing that, entertainment , shopping, get together , go sight-seeing , spend self holidays developing in synthetical an integral whole tour direction fleetness.

Receiving the general number according to the whole nation country in 2006 scenic spots that chief of national tourism administration Shao Qi Wei discloses is more than 300,000,000 , take up the whole nation tour in 2006 putting together 13 ·9,400,000,000 21 ·52%; Be just going to the country area tour’s throughout the country in 2006 , do not contain to go to country area have a meal only getting accommodation not touring scenic spots’s analysing the proportion having demonstrated the country tour number taking up number of people of the internal travel approximately is 21 ·52%. The data demonstrates , the Romania “peasant family laughs at abroad the income “touring to account for 20% of the whole nation tour income already; The France country area in 2001 tour income is 14 billion Euro , is equal to that domestic travel expended in that very year 19 ·2%. The rough deduction the whole world country tour number takes up number proportion and visitor always touring being used for country tour expenses averagely every year taking up it’s expenses proportion always touring averagely every year being 20% respectively about; With course , this proportion urbanizing, the general enlarges gradually.

Under big home and abroad country tour development condition, the activity touring also displays the northeast China country following power of developing tightly. The northeast China country tour distributes suburban area composing in reply a railroad , backbone along the highway county-level city in provincial capital , field level city at present mainly , the pool lake waits for famous beauty spot periphery area as well as Chang Bai mountain , Xing An Ling , Songhua River , thousand mountains , northeast China cultural heritage of the world fields , pine spend the lake , the mirror, coast , Bin Hu , Bin Jiang , shore reservoir area. But, these country tour activities accept seasonal characteristic effect very big, time is in the winter dull season the half a year “after eleven till six half-moon of the Mayday “front next year every year , the eatery catching fish for period’s except seashore the shore of a lake reservoir winter , the suburb skiing peasant family eatery next to field , few country road, are small the inn outside, the most country tour manages a family being in close a business state. Northeast China winter country tourist market is fragile , agriculture (herd , fish) people winter creates income what the channel seldom, takes in declining , is harmful for northeast China winter issues of agriculture , countryside and peasants,’s, to solve.

In the homeland research about country tour marketing and sales aspect has mainly: Du Jiang while (1999) the motivation having analysed a visitor from country tour need aspect participating in the country tour; Ren Gui Yan (2000) analytical country tours market space; Xiong Yuan Bin (2001) analytical country tourist market develops with the management tactic , marketplace exploitation and camp having discussed the different type country tour product sell tactics; The market demand touring has carried out the Huang Jin (2002) pair of the country studying; Lv Lian Qin (2002) have discussed the high-grade-rization trend that the country tour needs; Zhao Li Zeng (2006) thinks that country tour marketing and sales pattern behaviour structure constituting FOAK and country tour camp selling a pattern in country tour marketing and sales builds; Li Dan (2006) has pointed out the camp that our country country there exists in the exploitation touring selling problem, tactics having given out quality , price , having linked sales promotion , the marketing channel up; (2006) the aspect consuming the pattern , rural residents position effect , industry organizations role effect , the government from country tour marketplace flow direction rate of flow , product structure , marketplace extension , visitor promoting seven policy and administrative behavior such as Dai Bin etc. has carried out international comparison on country tour operating mechanism; Fang Zhong Quan while (2007) the suggestion studying the product marketing and sales and marketing and sales touring to our country country having introduced that the France country tours; One has a wide knowledge of (2007) having studied the country tour acts according to circumstances , the camp who chooses rationally sells the way problem; Wang Jing country tour marketing and sales tactics brought forward by (2008) is that government’s leading factor , the marketplace subdivide , make a characteristic , promotes the sales of combination; Li Jian Feng while (2008) the marketing and sales pattern having discussed the country tour beauty spot; (2007) studies Zheng Li Xia with cultural heritage of the world field Fujian Province Yong Ding County for the example having brought forward country tour marketing and sales trend; (2008) brings forward Feng Lei when studying the Shen Yang City country tour develops adopting various sales promotion way, problem choosing the right channel; (2009) studies Li Yun concretely having given the Su Zhou City country tour marketing and sales out tactics; (2009) studies Chen De Lin having brought forward the product, price , country tour camp such as channel , sales promotion sells tactics; Mao Jing Jing (2009) government effect problem in having studied the country tours; (2009) the northeast China country tourist market having studied a forecast such as Han Bin Na etc. has developed direction , has suggested that the country tourist market development “city- countryside is changed into a model “extremely; Zhang Ying (2002) has studied Jilin province agriculture tour resource waits for the development problem; (2010) propagates Jiang Run in having mentioned need to make the local flavor tour brand , having enlarged in country tour suggestion , the rational plan , the government support problem. Theory and practice study in connection with country tour marketing and sales , winter country tour marketing and sales aspect tactics studies especially, the classics document inspects , the internet search that, lunar calendar Beginning of Winter is blank space nearly by November 7 , 2010 in the front.

Country tour marketing and sales tactics concept the main body of a book is deduced is: Camp pin government functions branch , operator (contain enterprise and the peasant household) , country local residents hit the target from participating in country tourist market exploitation , managementing , managing, being not an operator , take satisfying the need receiving a visitor as starting point , need amounts and purchasing power information according to the capacity of market , visitor grasping and forecasting, under premise of plan easy to may continue developing and benefiting , organize according to plan manage serve an activity , pass mutual coordination, be come true operator and every sustainable square locality benefit, target, Adopt unified or nimble country tour combination tactics and scheme aggregation such as tasting tactics , price tactics , channel tactics , promoting the sales of tactics.

2 abroad country tours marketing and sales theory carries out a present situation.

By October , 2010, country tour marketing and sales theory has sold practice activity middle abroad in guiding camp , theory and normal procedure having formed advanced administration already step by step, have accumulated large amount of the experience being worthy for us to draw lessons , have shown mainly for several the following aspect.

First, the camp unification on selling behavior plans be in harmony , common. The association (Irish Farm HouseHolidaysAssociation) waits for development of country tour be local government , local country resident , local country tour operator (peasant household and complex or enterprise) to organize if Spain Kantabuliya country tour association (RuralTourismAssociation inCantabria) , Ireland farmhouse spend self holidays , the camp who is in charge of the tour uniting coordination , planning the local country commonly sells behavior is ready for sales promotion together.

Secondly, by attestation, system carries out quality control and propagates sales promotion. The developed country country tour operator carries out a norm on the product , service quality touring by the fact that attestation helps the person, effect having an effect to attract a visitor and expanding tour product propagating.

Thirdly, camp pin method diversifies. Developed country country tour operator takes modern science and technology seriously in the tour product and applying serving middle , means such as passing the medium , festival , showing the meeting , the internet attracts a visitor , changes into the relation working together at the same time by the fact that conversation , way such as inviting , uniting will compete for relation.

Fourthly, give full scope to government tour functional departments carrying out sales promotion. Country area government tour functional departments can unite a plan , is in harmony working together in development of local tourist trade, the country tour operator is ready to have clambered government departments cooperation relation , the sales promotion expanding propagating at ease.

Fifth, takes seriously and visitor’s communicating with and information feedback serve. The country tour operator passes the building-up visitor information database , can up-to-date information be communicated directly directly giving a target a customer , carries out effective sales promotion.

3 northeast China winter country tourist market camp sells the primal problem there existing in practice.

Face the visitor market demand although the country tour develops before our country comparatively quickly, unceasingly, renewing and choosing the trend diversifying gradually, effect adding the Dan boom season touring, northeast China winter country tour marketing and sales produces the new problem in practice unceasingly , is classified into five big the following aspect mainly.

First, winter country tour marketing and sales product and service identical , are short of to subdivide market game. Whose typical slogan is: Have meal in peasant family meal , do peasant family work , live in a peasant family house , act as the people of peasant family. Handle skiing all round field , all directions are engaged in the winter fishing. This kind problem can not satisfy visitor multiple echelons , the need diversifying , have restricted country tour sustainable development.

Second, camp pin concept penetration rates are bad , the channel is few , method is simple. Country tour scenic spots camp sells idea taking form not yet completely , great majority still stay in the stage promoting the sales of , the individual country stays even in selling a stage. That cause once is that our country continent country tour operator is a lot of is an individual peasant household , that the meeting is sold already is that it’s that the ideological emancipation steps out one strides; Two is that a little country area drives down in government departments, under demonstration of outside operator (city or littoral developed region) , that the peasant household is engaged in the country tour is able to promote the sales of being also that one is important progressing.

But thirdly, great majority area country tours carry out camp pin soft , tough environmental condition still has no perfect aspect, wait if the road , parking lot , mobile telephone signal , dietetic hygiene situation , toilet , order , business getting accommodation , safe , managing cheat, the peasant household has been confined to the powerless strength camp pin , country area grass-roots governments concept and condition have restricted whose organization peasant household camp pin, area country tour method of work that operator however machinery field mechanical imitation can do well in, the incapable camp pin waits for a problem.

Fourthly, be short of area country tourist market plan and overall camp selling tactics.

The country tour activity government takes seriously at present in the homeland comparatively , rush headlong into mass action , is short of the regional market plan but easy to lead to, peasant households and the operator do not know , not taking capacity of market , duplication of similar projects seriously, hackneyed blind chaos numerous and repeated builds , the beneficial result that the natural country tour manages dispatches. Fight the enemy separately since being short of the plan , the operator , have no way to form the area country tour overall marketing and sales resultant force , there be no forceful camp more selling tactics.

Fifth, the winter air temperature is low , the visitor is few, great majority operator winters close a business for the half a year. Northeast China this locality city visitor cat winter not going to the countryside or goes and touring southward , abroad, the south visitor is afraid that northeast China country area winter protection condition is bad , tour much in northeast China city. The winter country area the half a year tour operator skis except the tiny minority suburb field , reservoir lake winter catch, highway edge small farmer closes a business mostly outside the eatery.

4 rural tourism marketing strategies in the Northeast during the winter.

　　4·1 function of the local government sector should play an active leadership role in promoting development.

　　From the perspective of the history of the development of rural tourism at home and abroad, after the first development, specifications, government intervention played a leading role in promoting rural tourism is to promote the development of basic road. For winter in the northeast of the marketing of tourism in the rural areas, the first strategy is proposed to strengthen the Government leadership, Government functional departments of the Organization, such as tourism and agriculture planning, coordination, publicity, promotion, guide leads the rural tourism operators active in the winter market marketing work, efforts to attract tourists and reception services to extend the activities of rural tourism in winter time as possible.

　　Foreign statistics, 1992 United States Bureau of land management, fish and Wildlife Service, National Center for forest park, forest Commission, the Department of Defense, United States travel and Tourism Board “Memorandum of understanding” (MOU) formed a local, regional, and State Governments in promoting the federal framework for land development in the tourism industry to work together. In 1995 Finland set up the rural policy Committee, coordination of rural development. France, and Germany, and Spain and other countries were also supported by the local government departments or industry association for organization and coordination of activities of rural tourism.

　　Northeast currently winter village area tourism market of development just started, province, and city, and County (area), and township grass-roots Government, and research institutions, and operators need in government functions sector as tourism, and agricultural Council of leadership Xia, focus on village area winter tourism market operating service places most out of reality, around winter efforts attract, and meet stimulation tourists demand this a Center, doing planning, and research, and coordination, and publicity, and human resources training, implemented tax, and financial, policy tilt and offers loan, funds support, up to promote role.

　　Other non-tourism, non-agricultural sectors of the Government should also seek unity, coordination, and make concerted efforts to support rural tourism market in the scope of activities. On rural tourism business households and enterprises in electricity prices in accordance with national policies and industry are the same price as soon as possible; also to improving the work of relief support in tax; public security departments should continue to strengthen the fight against communist ROADMASTER blackmail, robbery in triad activities, ensure the safety of foreign tourists in the respective territory tourism.

　　4·2 of the complex and ever-changing environment, improve rural infrastructure environment construction in winter.

　　Northeast although a certain improvement of infrastructure in rural areas, but in the event of bad weather in winter, roads, communications, heating and other problems often occur, this is bruising of the development of rural tourism. Need local government as the economic and social development continues to increase its overall construction in rural areas, continue to improve winter roads, communications, health, repair of rural tourism, road signs, anti-skid, vehicle cold and tourists, local infrastructure such as local special products trading hard environment.

　　Village area of tourism operators to active play itself role, has conditions of village tourism operating farmers, and operating Consortium, and operating enterprise, and local village tourism collaboration organization to active action up, doing its management of places and the around of winter Qing snow, and except ice, and anti-sliding, and warm, and public toilets work, for meet tourists demand, and attract came to consumption, do traffic Shang of can entered, and communications Shang of can contact, and health Shang of insurance health, and reception Shang required warm of Foundation work.

　　Focus on environment of complex changeable sexual, as far as possible coordination processing good local no engaged in village tourism operating of agricultural (Shepherd, and fishing, and forest) people of production, and life activities and village tourism activities Zhijian of interests relationship; makes these residents to share to village tourism market activities by brings of road, and health, and communications, and information service, facilitate of indirect interests, or tourists from its there purchase local soil special agricultural and sideline products, directly economic interests; makes these residents does not against local for village tourism activities, and yihou gradually participation to village tourism operating in the to.

　　4·3 visitor satisfaction winter in the Northeast for the strategic mission of rural tourism market and product segment, differentiated work.

　　Northeast village area winter of tourism market and products in folk style, and history culture, and dependent same (City) market target tourists group of Foundation Shang, each provinces County area village Tuen, and each river reservoir lake bubble child along edge, and each operating main (farmers or Enterprise) Zhijian, should in local government functions sector coordination Xia, face common or their dependent of city and potential of target tourists group, under their itself operating places and service of locations, and conditions, and environment, and grade, and strength, and experience, select good own of target tourists group, to tourists satisfaction for strategy mission, for has differences of tourism products, and service of operating.

　　If section river shore road next engaged in village tourism service reception of next door neighbors operating farm catering shop, own home can does not blind obedience follow, select operating folk accommodation industry; suburb same locations of left of enterprise operating outdoor ice tourism project, right of enterprise with with differences of of thought, can operating indoor local village characteristics of fitness, and performing arts, and civil entertainment, project; same hillside front of tourism Consortium operating farm music, and soil special agricultural and sideline products supermarket, behind of tourism Consortium for market fine differentiation select, can operating winter hunting, and winter expand training, and winter large shed within culture, project. Particularly with the land between neighbors who get together operate more to differences in product management. In this context, operators of relevant functional departments of local governments to do more marketing of differentiated education and guidance of product management.

　　Northeast provinces, rural tourism in all regions between winter market segmentation and product differentiation, in connection with the natural climate around the environment, infrastructure, economic development, target market size, historical and cultural heritage, national folk customs such as the actual situation, trying to improve the characteristics of the products of rural tourism market in winter and unique, operating it as one of the priority strategies of rural tourism in winter.

　　4·4 played around the competitive advantage of building marketing channels for rural tourism in winter.

　　Build marketing channels for rural tourism market in winter is very important. Because Northeast village area winter of tourism just began, also case has city residents cat winter does not out of psychological or winter out tourism most select South, and abroad of tourism line of habits, plus Northeast the province village area engaged in tourism of industry who economic strength by limited, and village area currently tourism products and service Condition on single, and crude; can around competition advantage of established and play, first take delegate travel agency as brokers, indirect marketing channel for, and under the home operators of reality then respectively take directly marketing, and wide channel marketing, and short channel marketing, channel policy.

　　Most of the villages in the province in the Northeast region of the tour operator, complex, Enterprise, before the winter comes, as much as possible with the first prefecture-level city in the region or target market city travel agency of cooperation, with strength of business households can also employ freelance marketing personnel or authorized travel agency marketing agency business, active winter market opens the destination city. By traffic into, paying commissions and other methods to arouse the enthusiasm of the travel agency and freelance marketers through brokers are familiar with the market and have the ability to develop urban customers market marketing, development of rural tourism market in winter as soon as possible.

　　After development, rural tourism operators who have the ability, should itself appoint marketing business, play around their competitive advantages, target customers to target city to direct the winter market marketing development, cultivate the market, and loyal customer base. Marketing efforts, to note that as far as possible in different cities or different areas of the city, select the number of travel agency cooperation, wide channel marketing activities. On distance or travel agency, kannai, native city of the South can take multiple levels of wide channel marketing, travel agencies to minimize the level of the neighbouring cities in the region, directly to the travel agency or customer base marketing.

　　Collectives, local government functions, rural areas village or rural tourism industry association Consortium, to play around establishment of competitive advantages, such as, rural tourism destination marketing organization overall local channels of advocacy and business development, nurturing.

　　4·5 developed winter market price and the future of rural tourism, focused on long-term objectives.

　　Price was leveraged, in the very important role in the campaign. Winter tourism market in the rural areas in the Northeast is in its infancy and cultivation stage, tourist market development work difficult, not a customary Winter Tour, potential tourist and travel to rural areas quite sensitive about prices of rural tourism, operators need to carefully consider the psychological price of travel agents and potential consumers, future-oriented focus on long-term objectives, develop requirements and are accepted by the tourists in winter prices of products and services.

　　According to the 2009 year Jilin province Jilin tourism publication tourism statistics, domestic tourism revenue of RMB 564·1yi, participate in the national tour is 5433·03wan number of trips, 2009 in the Jilin province inbound tourism expenditure per capita is about $ 1038; assuming calculated according to the 2006 data rate of 21·52% of rural tourism, used in computing tour per capita expenditure of $ 1038 to tourism in the rural areas of expenditure is $ 223·38. Considering the current province rural tourism is tour, the estimated 2009 rural tourism in Jilin province (summer) day trip (including meals, transportation, tickets, entertainment, operator profits, taxes, and other) price less than $ 200. 2010 Winter market price reference system of rural tourism in Jilin province, if accommodation costs deducted, to rural areas of Jilin province for day trips activities per capita (meals, transportation, tickets, entertainment costs, profits, profit taxes, operators of travel agencies and other) expenditures should be controlled at around $ 150. Due to the hinterland of Northeast Jilin province is located in models, northeast of rural tourism in the 2010 Winter market price should be around $ 150 per person per day.

　　Rural tourism in future products, services, price float, to focus on long-term goals do not exceed the national or local economic growth rate, price level of the year, should not race to tour tourism price losses, attempts to destroy the other operators, objective caused disorder in the local management, travel agencies and tourists to avoid by staying away. All operators in the development of market prices of products and services of rural tourism in winter, be sure to seek truth from facts, suiting measures to local conditions, and to consider the long term, sustainable development.

　　4·6 actively taking a variety of ways to do promotion.

　　Winter tourism in the rural areas of Northeast marketing, finalized focused on fostering the winter market, various forms of promotional publicity, attracting tourists above. Current means of promotion, was issuing leaflets, placed by the side operators own billboards, favorable to repeat customers to have their word of mouth publicity and other simple forms.

　　Village area of local government functions sector, and local village tourism management sector, and village Tourism Organization as Consortium and Association, should in current winter village tourism started, and cultivation stage play led role, coordination organization related operators, and sponsors, and financial subsidies, costs inputs, using various suitable of media as radio, and television, and bus station, and Internet, and newspaper magazine, and tourism map, and traffic road edge advertising licensing, and winter festival activities, and past to had local of culture sports Celebrity Star,, collective for local regional winter village tourism activities of overall image sexual publicity promotions.

　　Overall image of promotion in the present, than to farmers or small enterprises ‘ own higher confidence of doing winter promotion, easy to enhance the visibility of rural local winter tourism market, so as to attract potential visitor market. As in the East of Erdao District of Changchun City tourism promotion in rural areas in the light of their farmhouse hotel, Villa, not necessarily arouse tourists or travel agency interest when members overall publicity Lotus Hill Resort is held when World Cup aerials ski competition, may attract customer attention, and then introduce their home store in the Lianhua mountain next to the ski, the effect is better. Of course other forms of promotional publicity including local government officials to attend meetings promotions, full promotions, the operator of the local residents own promotions, as long as conducive to the promotion of rural tourism development in winter, it can be positive, bold use, in the continuous improvement in the promotion.

　　4·7 rural tourism operators to service the problem of marketing themselves.

　　Government functions, rural tourism industry organizations (such as the Federation of associations) to developing tourism market in rural areas, rural tourism operators wishing to expand marketing, you need to start from their own, internal.

　　4·7 · 1 first change of its own internal marketing concept.

　　Functions sector, and industry organization, and operators first from internal, and itself do up, with active of, and strategy of, and around customer demand of, and actively of marketing concept change own, to with Shang era pace, timely found (around City) target market of tourists demand of changes, around tourists constantly growth, and constantly changes of demand, combination itself conditions or reconstruction itself environment conditions, provides on tourists has attractive of service products; zhihou also to note training family and internal staff of marketing consciousness.

　　4·7 · 2 good service before marketing their own internal staff.

　　Currently Northeast village tourism operators main has institutions operators, and farmers operators, and Consortium operators three class: institutions operators has Government functions sector or enterprise or village collective investment in village area offered of meeting training center, and hostel, and sanatorium, and travel agency, and ski field, and forest park, and scenic, and reservoir attractions, and drifting, entity, new definitions today, less but scale larger; farmers operators is agricultural, and Shepherd, and fishermen, and forest of mountain people own investment offered of Villa, and fishing park, and ecological park, and nongjiafanzhuang, and small hotel, and small shop, and fishing village,, new definitions today, large but scale small; Consortium operators is individual village area, and scenic around area operating same type products as cruise, and hotel, and fleet, entity of operators Zhijian of joint operating form, number less, and locations relative concentrated, and scale General. Subject to their own MOM, father and son of rural tourism in museum management services for individual items, most of the rural tourism operators need to recruit employees or relatives of service management, and many specific tasks such as stoves, drivers, services, and so on are needed employee actions.

　　Marketing human resources staff are rural tourism service, with young people in rural areas to urban development and implementation of family planning policy, engaged in the service of young people in rural areas will be increasingly scarce, operators of tourism in rural areas have to face both internal and external customers. To internal customer staff to better service the outside tourists, operators must first service treat good internal staff, to provide staff with attractive salaries, benefits, work environment, development and prospects.

　In currently, especially winter, recommendations village tourism operators good to internal staff of practices: a is free provides staff of accommodation; second is can consider provides traffic, and communications (young people phone Internet), and post training learning, aspects of subsidies; three is should consider on in this operators Department of post work over a years of staff be annual loyalty incentive allowance; four is to gradually consider to staff arrangements new agricultural insurance, and new agricultural close, social and manpower aspects of payment or subsidies; five is in salary aspects can consider except fixed wage outside, to has under staff monthly service marketing of amount given Commission, full-time marketing Member post of Commission can by percentage points to, other post of Commission can by thousand min points to or other way of award Commission as in accordance with the drinks CAP, and each table, and each bed, and each room, and each passengers, and each car, and each ship, piece Commission.

　　Operators in the recruitment of staff, first of all, to marketing, attracting good quality good personnel as their staff, to increase the level of service, hospitality operators own. Rural tourism operators to have human resources not only operating costs, operating capital and marketing relies on awareness and concepts of key resources.

　　In short, rural tourism activities should actively carry out winter in the Northeast, operators should take the initiative for rural tourism in winter in the Northeast region marketing work, half a year low season winter 6.5 months of market development of rural tourism, for agriculture, countryside and farmer problems in rural areas in the northeast of the settlement and development of winter tourism in Northeast China has important significance.

　　References:

　　[1] Dai Bin, · comparative study on the development mode of rural tourism in China and abroad [j].

　　Journal of Jiangxi Normal University of science and technology, 2006 (1): 17-23 · [2] tourism.[3] Li Yun · study on rural tourism marketing strategies in Suzhou [d]. Suzhou: Suzhou University, 2009 (9) · [4] du, Jiang, · thought on the sustainable development of rural tourism [j]. Journal of tourism, 1999, 14 (1): 15-18 · [5] Ren Guiyan · rural tourism into the future [j]. research world · 2000 (1):

　　43-44 · [6] Xiong Yuanbin · rural tourism marketing strategy [j]. business economy and management, 2001 (10): 73-75 · [7] Huang Jin · rural tourism market demand of [j]. Journal of Guilin, 2002 (3): 66-69 · [8] Lv Lianqin · of rural tourism advanced product design-oriented [j]. regional research and development, 2002 (4): 6-9 · [9] Zhao Lizeng · marketing model of rural tourism policy [j]. modernization of shopping malls, 2006 (4) · [10] Li Dan · marketing behavior in rural tourism development [j]. development studies, 2006 (9): 80-81 · [11] right · France marketing of rural tourism products and experiences—a case study of Le Relais de Chenille company [j]. human geography, 2007 (5): 76-79 · [12] a Bo · analysis on rural tourism marketing [j]. modern enterprises, 2007 (11): 58-59 · [13] Wong Ching, · rural tourism marketing strategy [j]. modern trade industry, 2008 (2): 102-103 · [14] Li Jianfeng, · study on rural tourism marketing model [j]. Anhui agricultural science, 2008 (23): 86-89 · [15] Zheng Lixia ·—a case study of rural tourism marketing strategies in yongding County of Fujian province as an example [d]. Xiamen: Xiamen University (2007) · [16] fen Lei · study on rural tourism development in Shenyang City [d]. Chongqing: Southwest University, (2008) · [17] Chen Delin · study on marketing strategies of rural tourism in China [j]. Science and technology information, 2009 (3): 248 · [18] Mao Jingjing · on the function of Government play in rural tourism marketing [j].

　　Management of the world, 2009 (5): 174 · [19] Han Binna · development mode of rural tourism in Northeast China—based on the “city-town”

　　Very variable model [j]. Beijing second foreign language Institute, 2009 (3): 50-55 · [20] Mary North · Development and utilization of tourism resources in Jilin Province [j]. songliao journal, 2002 (2): 55-58 · [21] Jiang Run · on the construction of rural tourism industry development in Jilin Province [j]. modern communication, 2010 (6): 9 · [22] Wang YUNCAI · international experience and reference of rural tourism development policy [j]. Journal of tourism, 2002 (4) ·