In 2009, the state council issued the revitalization of culture industry planning “, for the cartoon industry provides opportunities for the development. Then countries and has issued a series of cartoon industry support policies, and optimize the development environment of animation industry, also a huge boost to China cartoon original and momentum of development. With China’s economic development mode, and industrial structure adjustment, Chinese animation industry has stepped into a fast development period. The article discusses the development of Chinese animation industry road.
The so-called animation industry, is refers to “originality” as the core, the animation, comic for forms, including cartoon books, newspapers, film, TV, audio and video products, based on stage and modern information communication technology such as the new cartoon animation direct product development, production, publishing, broadcast, performance and sales, as well as with cartoon figures about clothing, toys, electronic games derivatives of the production and business operation of the industry. At present, our country’s cartoon industry in just the start stage, the country although issued a series of policy support, but compared with international cartoon powers, and a distance, thankfully, in recent years some professional cartoon talents to stand out, some cartoon works out of the country.
A, cartoon industry development present situation analysis.
(a) animation products appear to the increase in the number of leap on December 17, 2009, statistics, 2009 years have provinces of radio and television department to examine through domestic cartoons to 275 department, production has more than 2008 years of total amount to 138749 minutes.
Domestic the creation of the cartoon level, art quality also with animation of increased production and improve.
(2) the policy support and funding injected.
The state financial support of development of industry of cartoon with special funds, ministry of culture in September 2008 the start “the original cartoon support plan”, the excellent original cartoons, comic creator, cartoon show works, and perform creator (team), excellent original cartoon works, excellent network network anime creator (team). Cultural authorities at all levels attach great importance to cartoon creation, have issued a series of policy support. Meet the conditions of the cartoon enterprise enjoy to finance, tax, and other aspects of the preferential policies. Ministry of culture in the form of awards and subsidies, encourage anime enterprise to world, and promote our country’s animation industry internationalization. Such as: can participate in international famous exhibitions of anime and enterprise and to encourage and allowance; On domestic cartoon products export awards and subsidies have special funds, etc.; Film and television animation rise to and literature, drama, film equal status. Therefore, the government not only support original cartoon works and the author, but also promote original cartoon works. Purpose is to make a batch of dynamic cartoon enterprise and international visibility of the cartoon image and work.
(3) a number of excellent cartoon works stepped foot on foreign soil anime without borders, in the global market environment, some Chinese excellent cartoon cultural products fine production, exquisite and picture, healthy and positive content, has become all the wealth of sharing, stepped foot on foreign soil. These represent his “fist” works, show the Chinese original cartoon in the international market rising value and position, is in the process of the development of Chinese animation industry is an important milestone. Such as: the central television spend nearly 40 million yuan makes 52 set large animation series the small carp sawyer”
By the middle of May 2008, the small carp sawyer “has been issued to Italy, Spain, Russia, India and 51 countries and regions.
Second, the animation industry development prospects of Chinese animation industry analysis for the future development of the model has increasingly clear.
(a) to derivative industry become inevitable trend development support original animation derivative product development is the future of China’s cartoon industry development and research of the important issues. At present our country animation derivatives market whole development are still at the primary stage, continuously improve cartoon image, for later cartoon works, the development and mining derivatives market potential accumulated popularity, in order to achieve the maximum profit purposes. Therefore, efforts should be made to enhance their own enterprise brand recognition, and build a reasonable industry chain operation mechanism, improve the effective legal system, to safeguard the derivative products development.
(2) to 3 G technology, network technologies emerging cartoon industry will make anime and derived industry great-leap-forward development.
With the arrival of the age of the mobile Internet, cartoon industry will use IT technology, absorb film, animation and network game elements, make a mobile phone with Chinese characteristics of animation industry, form more vitality, more development potential.
(3) to develop plenty of high quality talents, strengthening the anime talent education paper “target =” _blank “> vocational education.
Training of vocational education college animation talents, realization and enterprise “joint and combined with” means, in the teaching of simulation training will anime, change is the efficiency in production practice. To make the students faster, more directly contact with the new technology, new technology, new material, change the previous simulation training of students to production practice, the concept of product production, cultivate the students’ awareness of the product quality and shorten the distance of theory and practice, so that the students can receive two kinds of culture.
Economic globalization for development of animation industry provides the broad space for development. Cartoon industry is called “forever rising sun industry, believe that: in the government support, planning, guidance, the Chinese original cartoon large-scale overseas market will enter the unprecedented” golden development “!